Abstract: An apparatus and method are disclosed for feeding cards, and the like, to a sewing surface. Cards are advanced to the sewing surface by a reciprocating delivery mechanism and, as a card moves toward the sewing surface, a folding block moves into the path of the card and folds it. Located adjacent the sewing surface is a gripper that receives the folded card from the delivery mechanism and holds it above the sewing surface. Once the gripper receives the card, the delivery mechanism retracts away from the sewing surface and returns to pick up another card. Activating a sewing operation at the sewing surface causes the gripper to release the card and retract away from the sewing surface. Removal of the card from the sewing surface activates the delivery mechanism which delivers the next card to the sewing surface.