Abstract: A sleeve style carton carrier for carrying cartons of the type having a gable pocket defined in each of opposing end walls. The carrier has side walls, and end walls that define a sleeve adapted to surround the carton, the end walls each being foldably attached to a latch panel. The latch panels are deformable into the carton's gable pockets when the carrier receives a carton therein. When the carrier and carton assembly is lifted, the latch panels are trapped tightly in the gable pockets under the weight of the carton and its contents.