Abstract: The present invention is an interactive design terminal for custom imprinted articles. A memory stores a plurality of print design elements and a set of design rules for combination of the design elements in accordance with selections made by an operator. The interactive design terminal presents an ordered sequence of print design choices to the operator via a video display and perferably stores the results of the operator selections. The interactive design terminal provides a display of the operator selections, preferably in a graphics display of a depiction of the resulting imprinted article, and detects conflicts between operator selections.