Abstract: Apparatus for transporting and displaying goods has a frame having a base, a pair of opposed side frames, a shelf support post in each frame, and a vertical row of keyholes in each post for pivotal support of a plurality of shelves; the shelf for the apparatus has a center section for supporting a tray, a front barrier for retaining a tray on the shelf, a pair of opposed transverse arms and a key on an outer end of each arm, and a rotator lever on a back of the shelf; a tilt column is connectible to the shelf levers and as the tilt column goes up and down, the shelves pivot from a horizontal transport position to a tilted or inclined display position and back to the horizontal position.

Abstract: A display rack has a pair of opposed end sides, a plurality of spaced apart transverse shelves that are tilted forward in between the sides and a planar back panel attached to the sides; the rack is intended for the upright display and selling of large bottles of soft drinks and the rack features a novel construction wherein the structure is made of smaller parts enabling a kit for the rack to be easily shipped and packaged, and the rack features novel high end graphics; each end side has an upper and lower segment that are each shorter than a shelf, each end has a billboard that is in two sections and each section is shorter than a shelf, and the back panel is divided into segments with each segment being of no greater width than the depth of a shelf.

Abstract: A display rack (20) for displaying cartons of bottles or packages is disclosed. Display rack (20) is comprised of modules (22) having a bottom support panel (34) and a back support panel (36) which are pivotably attached to allow rotatable movement between a folded configuration for packaging and shipping and an upright configuration for displaying. A header assembly (30) including a shelf (32) is provided for attaching advertising materials and providing space for sample products. Guard rails (24) are attached to the outer sides (26, 28) of outer modules (22) to direct shopping carts and people away from the stacked display of consumer products.