Abstract: A method is disclosed for integrating a message such as an icon at a specified location within a graphical image. The method includes the steps of first retrieving transformation parameters associated with the specified location of the graphical image. The message or icon is then transformed in accordance with the retrieved transformation parameters and subsequently superimposed on top of the graphical image. As a result, an integrated image is created which is conveyed to the electronic display. The method has particular industrial applicability to streamed content such as conveyed on television and over the Internet. Also disclosed is a method for identifying transformation parameters useful in specifying a locality within a graphical image wherein a frame of a graphical image is displayed as a background image and a another, preselected message is displayed as a foreground image. The method permits translation and scaling of the foreground image while the background image remains unaffected.

Abstract: A method and system of conveying information to a user in specified content displayed in an interactive graphical environment. The information comprises a predetermined message defined by message parameters to create an image and stored in a message memory. The content includes predetermined specifications for assimilating said message. The method comprises the steps of retrieving the specified content from a content memory then identifying the predetermined specifications from the content for substituting a portion of the content into a transformed representation of the predetermined message. After retrieving and identifying, the predetermined message is obtained from the message memory and transformed into a scaled message according to the specifications to substitute the message into the content portion and define a modified environment.