Abstract: The invention features a point of sale display for holding a brandsign. A first member (12) thereof has first and second planar portions (12a, 12c), a non-planar portion (12b) arranged between the first and second planar portions (12a, 12c), a terminating edge (12d) on one end of the second planar portion (12c), and an inner contacting surface (12e) extending along the first and second planar portion (12a, 12c) and the non-planar portion (12b). A second member (14) thereof has a first and second planar portion (14a, 14c), a non-planar portion (14b) arranged between the first and second planar portions (14a, 14c), a terminating edge (12d) on one end of the second planar portion (14c), and an inner contacting surface (14e) extending along the first and second planar portions (14a, 14c) and the non-planar portion (14b).