Abstract: A system and method for gathering and reporting user and device activity data from wireless communication devices through a log file. The log file stores entries related to user events including the use of communications and applications, as well as access to local and remote media resource files. The log file entries may include parameters critical to mobile device operation such as location, signal quality, and battery power. The data gathering system comprises a plurality of wireless communications devices, each of which sends the log files through an available wireless communications system to a central facility for processing and aggregation into a database. Stored data is analyzed to generate, display, and marketing information that may include historical trends and projections of future consumer preferences and activities.