Abstract: A real-time, three-dimensional, interactive, configurable product display system and method is disclosed. An interactive interface configures and displays products in real-time. The interface comprises a search mechanism that retrieves a product from a data repository according to predefined criteria and a three-dimensional viewer displaying a threedimensional view of the product. The interface may also include a two-dimensional viewer displaying a two-dimensional view of the product. The two-dimensional view of the product corresponds to the three-dimensional view of the product. Additionally, an interactive method is disclosed for configuring and displaying a product display in real-time. The method comprises the steps of retrieving a product from a data repository in response to input from a user, configuring the product in real-time according to instructions from the user; and displaying a three-dimensional, real-time view of the product.