Abstract: A modular watch collar capable of multipositional use is disclosed herein. A detachable modular base plugs into a watchband holder in a variety of positions, and depending on the plug position, the modular base permits the modular watch collar to be free-standing or to fit into a channel or groove located on a wall or display at any angle. A modular sign holder attachment plugs into the modular watch collar and is positionable at a variety of locations thereon.