Abstract: In a flexographic tag and label press, a mid-driven infeed tension controlling system is installed between the printing/drying section and the converting section of the press. By creating two separate tension zones, one for printing and one for converting, the mid-driven infeed tension controlling system improves color to color registration in steady state run tolerances, improves make ready times and waste factors, and improves the register of products upon the starts and stops of the press as well as facilitating roll changes and random material roll splices.