Abstract: A magnetic coupling rotor includes permanent magnets arranged at equal angular spacings about its axis of rotation, wherein they respectively face radially inwardly and radially outwardly with their pole faces, of which a respective one bears against a backiron body of ferromagnetic material. The backiron body is a cylindrical ring with smooth peripheral surfaces. Provided for the permanent magnets is a holding device comprising a not or only weakly magnetizable injection-moldable material in the form of a rotary-symmetrical body having recesses for receiving the permanent magnets. The diameters of the holding means and the backiron body are such that they can be fitted together coaxially such that the backiron body at least partially covers the recesses in a radial direction. Thus, formed between it and the holding means is an even number of insertion compartments into which permanent magnets may be inserted.