Abstract: A precision hand-held label imprinter and dispenser includes a compact case or frame with a projecting handle and an applicator roller located remote therefrom, together with a dialable imprinter and platen assembly arranged so that a trigger lever associated with the handle may be manually acutated in one direction to imprint label stock (tape) by driving the platen across an imprinter in an engaged condition to force the printing medium and label stock thereagainst and operates in the opposite direction to separate the imprinter and platen and to simultaneously advance the printing medium and to advance the printed label stock to the applicator roller. Through a series of connected drive elements with the trigger lever, the device times the several functions so that accurate reproductions with high resolution of the dialed imprint information on each label is assured.