Abstract: A fishing lure includes a lure body with a longitudinal axis defining a longitudinal hollow extending along the longitudinal axis of the lure body which defines an inwardly facing circumferential wall of the lure body, a weight mounted within the longitudinal hollow in such a manner as to move back and forth along a substantially center line of the longitudinal hollow, and a weight holding member disposed on the inwardly facing circumferential wall of the lure body closer to a forward end of the lure body in such a manner as to hold the weight via magnetic force acting between the weight and the weight holding member.