Abstract: A method includes monitoring electronic network advertisements for policed advertising content via a fraud monitor, retrieving a pay-per-call advertisement of an advertiser via the fraud monitor based on the monitoring, analyzing the pay-per-call advertisement via the fraud monitor to confirm it as a suspect pay-per-call advertisement, establishing a fraud-detection telephone call via an advertisement telephone number of the suspect pay-per-call advertisement from a control telephone number of the fraud monitor and in response thereto connecting the fraud-detection telephone call to a target telephone number of the advertiser via a connection provider, and tracking and storing fraud-detection telephone call information, including the advertisement telephone number, the control telephone number, a publisher reference associated with the suspect pay-per-call advertisement, and the target telephone number, via the fraud monitor, of a telephone connection between the control telephone number and the target teleph

Abstract: Methods and systems are provided for communication of one or more campaigns via personalized electronic messaging. An example method includes automatically creating an electronic communication personalized for each of a plurality of individual customers of a client. The automatically creating may include dynamic configuring the electronic communication for each individual customer into a single campaign for the client to optimize both relevancy for each of a plurality of individual customers and one or more desired business outcomes for the client. The dynamic configuring can include decision making using at least a business context. Performance goals of a business can comprise the business context. The decision-making can further use a user context and/or an external context. The electronic communication can be dynamically configured to include personalized recommendations and may further include personalized content and/or a personalized offer.

Abstract: Systems, methods, apparatuses and articles of manufacture for mobile advertisement systems are disclosed. A mobile advertising system in accordance with the present disclosure comprises a device capable of determining a geolocation of the device, at least one sensor, coupled to the device, for determining at least a motion of the device, a display, coupled to the device in which the display faces in a direction; and a camera, coupled to the device, in which the camera captures an scene in the direction, in which the device sends at least one image to the display based at least in part on the geolocation of the device, the determined motion of the device, and the scene in the direction, and the display shows the at least one image in the direction.

Abstract: A system and method in accordance with example embodiments may include providing functionality triggers to a consumer's mobile device in response to using a payment card in order to make a purchase. Functionality triggers may include account functionality, rewards functionality, social networking functionality, and offer or advertisement functionality to be performed on a consumer's mobile device.

Abstract: Systems and methods for providing environmental and context-based customized advertisement messages are provided. An example method includes receiving, from the application server, a request for advertisement. The request may include context parameters obtained by the application server via the application program running on the user device. The method further includes selecting, based on the context parameters, an advertisement media file from a database. The selected advertisement media file may be generated by an Artificial Intelligence model based on an advertisement message and the context parameters. The method further includes transmitting the selected advertisement media file to the application server. The application server may be configured to transmit the selected advertisement media file to the user device and the application program running on the user device may be configured to play back the selected advertisement media file to a user.

Abstract: A computer-implemented method for annotating online content with offline interaction data and offline interaction conversion data is implemented by a content annotating computing device in communication with a memory. The method includes receiving a set of content interaction data based on an online interaction between an online user and a first online content item, identifying at least one physical location associated with the online content provider, determining a set of offline interaction conversion data based on the set of content interaction data and a set of offline interaction data, receiving a second online content item associated with the online content provider, and annotating the second online content item based at least partially on the set of offline interaction conversion data and the set of offline interaction data.

Abstract: A method, apparatus, and computer program product are disclosed. The method includes calculating hidden demand for one or more time slots, the one or more time slots defining a time duration during which a performance of a service offered by a promotion and marketing system can be performed. The method further includes determining a booking limit for each time slot of the one or more time slots based on the calculated hidden demand for the time slot and a determined capacity for the time slot, determining that one or more of the time slots comprise available time slots based on a comparison of the booking limits for the one or more time slots to a number of bookings for each of the time slots, and displaying the one or more available time slots in conjunction with the particular promotion A corresponding apparatus and computer program product are also provided.

Abstract: System and methods for managing third party tokens and transaction across issuer ecosystems are disclosed. In one embodiment, in an information processing device comprising at least one computer processor, a method for managing payment tokens may include: (1) a first computer program associated with a financial institution and executed by the information processing device accessing a payment token associated with a second computer program executed by the information processing device; (2) the first computer program identifying the payment token as associated with a financial instrument issued by the financial institution; (3) a backend for the financial institution generating an association between the payment token and the financial institution; and (4) the backend for the financial institution communicating the association to an authorization platform for the financial institution.

Abstract: Automated methods are provided for identifying when a first advertisement (ad) is a likely match of either a second ad, or one or more variants of the second ad. The first ad, the second ad, and the one or more variants of the second ad each include a plurality of sequential segments of a predefined time length, wherein the second ad and the one or more variants of the second ad are each reference ads, and the first ad is a sample ad. Vectors of segment hits are created for the various ads and are compared to each other to identify matches that represent such variants.

Abstract: A computer-implemented method can facilitate delivery of targeted content to user devices in situations in which historic tracking data (e.g., cookie data) is generally unavailable and/or unreliable. A p-dimensional embedding of websites can be generated based on a group of user devices for whom tracking data is available. Conversion event data that indicates indicating whether that audience member performed a conversion action can be received. A machine learning model can be trained using the conversion event data and the positions of websites appearing in the conversion event data within the p-dimensional embedding to predict a likelihood of conversion and/or a type of content to provide given a position in the p-dimensional embedding. When an indication that a user device is accessing a website is received, a position of that website in the p-dimensional embedding can be determined and targeted content can be delivered to the user device.

Abstract: A deal allocation platform is disclosed. The deal allocation platform may be configured to be used in multiple contexts, such as, for example, a batch processing context and a real-time context. Further, the deal allocation platform may be configured to reallocate users assigned to deals based on an approximation of a global optimization problem. In addition, the deal allocation platform may enable configuration of one or multiple experiments.

Abstract: The unified payment system, product and method provide an effective and efficient way to better communicate to a merchant the value of running a promotion and determine a deal structure that works for the merchant, the customer, the promotion system, or any combination thereof. The unified payment system, product and method provide real-time ROI calculations that a merchant and sales representative can collaboratively simultaneously work on to identify a deal structure for the merchant to select. In this way, the merchant and sales representative may arrive at a mutually acceptable payment plan.

Abstract: By intercepting a natural language communication of a protected party, the communication is monitored, wherein the protected party is a human being. Within the monitored communication using a natural language processing engine, a natural language interaction between the protected party and a second party is detected. To determine an interaction pattern, the natural language interaction is analyzed. The interaction pattern includes data derived from the monitored communication, metadata of the protected party, and metadata of the second party. Using the interaction pattern and an interaction behavior model, an adverse result of the natural language interaction is predicted, wherein the adverse result comprises an economic loss to the protected party. By notifying the protected party, the predicted adverse result is intercepted.

Abstract: Devices, systems, and methods are provided for goal-based audience selection. A method for generating an audience using machine learning may include receiving a request to generate an audience for an advertisement campaign, the request including an objective associated with presentation of the advertisement campaign. The method may include determining first user actions based on the objective, and identifying first users of a system who performed the first user actions using the system. The method may include determining second user actions performed by the first users prior to performing the first user actions, and identifying second users of the system who performed the second user actions and failed to perform the first user actions. The method may include generating a target audience to which to present the advertisement campaign, and causing presentation of the advertisement campaign to the target audience.

Abstract: A device, that is part of a network of nodes that has access to a blockchain, may receive, from a user device associated with an entity, a request for campaign information for a campaign. The request may include data identifying campaign parameters. The device may interact with smart contracts associated with the blockchain to identify individuals to target for the campaign. The smart contracts may be configured to receive the campaign parameters as input and to output an indication of whether campaign preferences are compatible with the campaign parameters. The device may generate the campaign information to include information identifying the individuals targeted for the campaign and information identifying particular campaign preferences found to be compatible with particular campaign parameters. The device may provide the campaign information to the user device to permit the user device to use the campaign information to target the individuals for the campaign.

Abstract: The present disclosure is directed to systems and methods for programmatic digital advertisements that are personalized and uniquely targeted to individually-identified consumers via non-personal, but individually accessed devices. The consumer accessing a non-personal device is identified and data cookie pertaining to the user is created and sent to third-party programmatic advertising exchanges for the use in real time bidding, private marketplace deals, or programmatic guaranteed sales. This allows for personalized digital advertisements to be delivered to a specific user accessing a non-personal device.

Abstract: A shopper valuation system may include a user device associated with a given shopper, and a shopper valuation server. The server may obtain historical purchase data associated with shoppers at a given retailer, apply a machine learning algorithm to determine a corresponding shopper value for each of the shoppers, and obtain historical purchase data associated with the given shopper at the given retailer. The server may apply the algorithm to determine a shopper value for the given shopper based upon the historical purchase data for the shoppers and, the corresponding shopper values for the shoppers, and update the machine learning algorithm based upon the shopper value for the given shopper. The server may also communicate a notification to the user device soliciting the given shopper to enroll in a retailer loyalty program for payment to the given shopper of the shopper value for the given shopper.

Abstract: The transaction processing system and method provide an efficient and effective way to authorize promotion redemption. The transaction processing system may receive an indication of a request for authorization, the indication comprising a merchant identifier, an account number, and a transaction amount. The transaction processing system may determine whether the request for authorization corresponds to a promotion. The system may further transmit a transaction authorization based on whether the request for authorization corresponds to the promotion. The transaction processing system may cause a promotion database to designate the promotion as redeemed. In this fashion, the transaction processing system improves the consumer experience and minimizes the transaction time needed to identify and redeem a promotion.

Abstract: A system and method determine rewards or other incentives for market participants submitting orders for financial instruments on a financial exchange. The system and method determine if orders submitted by one or more market participants are eligible for a reward or other incentive by identifying orders that are at a best bid or offer for a corresponding financial instrument. The system and method determine a number of eligible orders submitted by each of the one or more market participants and applies a reward or other incentive to a particular market participant with the most eligible orders or greatest aggregate size of eligible orders.

Abstract: The object of the present invention is to provide an advertisement information sharing system which allows anyone to easily carry out a manuscript publication of an article with an advertisement added thereto and by presenting such an advertisement as to draw attention of readers of the article, makes it possible to accelerate the manuscript publication of the advertisement article by the contributor and the browsing and utilization of the advertisement by the readers. The advertisement information sharing system is provided with a contributor terminal for outputting an article with an advertisement added thereto, a user terminal for outputting user information and an advertisement information sharing server.