Patents Examined by Mario Iosif
  • Patent number: 8655719
    Abstract: A purchase objective is received from a customer. A merchant is notified of the purchase objective. One or more queries for personal information associated with the customer are received from the merchant. Ones of the received queries that are associated with the purchase objective are validated. For each of the validated queries, information matching the query is retrieved from personal data relating to the customer subject to data access restrictions specified by a privacy policy established by the customer, and the retrieved information is transmitted to the merchant. An offer that satisfies the purchase objective is received from the merchant. The offer is presented to the customer.
    Type: Grant
    Filed: July 25, 2007
    Date of Patent: February 18, 2014
    Assignee: Hewlett-Packard Development Company, L.P.
    Inventors: Jun Li, Alan H. Karp
  • Patent number: 8620748
    Abstract: A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith, obtaining end user data based upon engagement of the end user with the network system, profiling advertisement content available on the network system to identify specific items of advertisement content that are compatible with the advertising campaign, for each item of compatible advertisement content, utilizing the end user data and metrics associated with the plurality of dimensions associated with the advertisement campaign to develop an effectiveness measurement, and utilizing the effectiveness measurements to select at least one item of compatible advertisement content for display to the end user.
    Type: Grant
    Filed: November 23, 2009
    Date of Patent: December 31, 2013
    Assignee: GLAM.Media, Inc.
    Inventors: Fernando Ruarte, Raj Narayan, Ryan Roslansky, Kiumarse Zamanian, Adam Souzis, Emmanuel Job, Bryan Beresford, Hsinhong (Simon) Yeh, Anne Farmer, Bao-Long Nguyen-Trong, Wendy Mazzoni, Dianna Gewing-Mullins, Jamie A. Maddaloni, Michael Tancinco, Rosanna Mairena, Samir Arora
  • Patent number: 8600808
    Abstract: Targeted or other advertising may comprise one or more advertisements presented in a virtual world environment constructed according to consumer parameters, with the advertisements presented according to rules, scripts, or other parameters defined by the advertiser(s). For instance, one or more consumer computing device(s) can access data defining a brand name, logo, and/or message and can access data defining consumer preferences for the context in which advertisements are to be presented. For example, the context may vary according to viewer identity, programming content, time of day, and the like. Then, the consumer computing device(s) can render a virtual world based on the consumer preferences with the virtual world also comprising the advertisement(s) generated based on advertiser definitions.
    Type: Grant
    Filed: June 7, 2007
    Date of Patent: December 3, 2013
    Assignee: Qurio Holdings, Inc.
    Inventors: Christopher Amidon, Gregory M. Evans
  • Patent number: 8595065
    Abstract: A system and methods for an offer placement system for delivering targeted marketing offers to consumers during a session with an online (web-based) Internet portal, such as an online banking portal of a financial institution. A component receives advertising campaign data from an advertiser including a plurality of targeted marketing offers for delivery to consumers in response to a particular condition (e.g. an offer-triggering event), and stores the campaign data in a database. A component determines the occurrence of an offer-triggering event caused by a consumer during an online session with the online portal, for example, viewing a list of banking transactions. A component identifies a predetermined targeted marketing offer stored in the database that corresponds to the offer-triggering event. A component delivers information corresponding to the targeted marketing offer to the consumer during the online session with the portal.
    Type: Grant
    Filed: June 17, 2009
    Date of Patent: November 26, 2013
    Assignee: Cardlytics, Inc.
    Inventor: Scott Grimes
  • Patent number: 8560387
    Abstract: Targeted or other advertising may comprise one or more advertisements presented to multiple users in a virtual world environment such that participating users can interact with one another and/or with executed advertisements. Groups of users may be invited to participate in collaborative virtual world environments based on consumer contact lists or profiles establishing matching preferences for such groups. Synchronized data may be narrowcasted or broadcasted to invited users. Such data may define one or more virtual world environments as well as traditional and/or virtual world advertisements for execution in the shared environment(s). Advertisements may be selected based on one or more consumer preferences associated with one or more of the users participating in the shared virtual world environment.
    Type: Grant
    Filed: June 26, 2007
    Date of Patent: October 15, 2013
    Assignee: Qurio Holdings, Inc.
    Inventors: Christopher Amidon, Gregory M. Evans, Richard Walsh
  • Patent number: 8515809
    Abstract: A computer implemented method, apparatus, and computer program product for modifying advertisements. A set of keywords is received from a user. A query is performed in a search engine with the set of keywords. A set of websites comprising ranked search results and ranked advertisements is displayed. Responsive to detecting a user input selecting a first website in the set of websites, modifying the ranked advertisements, based on the content of the first website, to form modified advertisements.
    Type: Grant
    Filed: December 12, 2006
    Date of Patent: August 20, 2013
    Assignee: International Business Machines Corporation
    Inventors: Sivakumar Jambunathan, Indran Naick, Cheranellore Vasudevan
  • Patent number: 8515810
    Abstract: A system and methods for delivering targeted marketing offers to consumers during a session with an online (web-based) Internet portal, particularly suitable for online banking portals of financial institutions. An offer management system receives information corresponding to an advertising campaign of an advertiser corresponding to terms of a targeted marketing offer to be provided to a consumer accessing the online portal, and provides advertising campaign data corresponding to the targeted marketing offer and to an offer-triggering event to an offer placement system. An offer placement system receives the advertising campaign data, determines the occurrence of the offer-triggering event by a consumer during an online session with the online portal, and delivers information corresponding to the targeted marketing offer to the consumer.
    Type: Grant
    Filed: June 17, 2009
    Date of Patent: August 20, 2013
    Assignee: Cardlytics, Inc.
    Inventor: Scott Grimes
  • Patent number: 8438061
    Abstract: A system and methods for displaying a selected advertisement on a web page merged (injected) into a list of transactions provided by an online (Internet) banking portal of a financial institution, independently of a computer system that provides the list. A consumer's browser receives an account history page comprising a list of transactions from the portal. The list is processed locally at the consumer's machine to generate a list of currently-displayed transactions, which are then transmitted to an offer placement system. The offer placement system accesses a database of potential advertisements to identify a selected advertisement corresponding to an advertisement selection criterion. The selected advertisement is then transmitted to the consumer's machine. The consumer's machine merges (injects) the selected advertisement in the web browser with the transactions list in accordance with predetermined advertisement placement information.
    Type: Grant
    Filed: June 17, 2009
    Date of Patent: May 7, 2013
    Assignee: Cardlytics, Inc.
    Inventor: Scott Grimes