Patents Examined by Matthew T Sittner
  • Patent number: 10192236
    Abstract: A system and method for generating advertisement automatically are provided. The system may comprise at least one computer-readable storage medium including a set of instructions; at least one processor in communication with the at least one computer-readable storage medium, wherein when executing the set of instructions, the at least one processor is configured to cause the system to generate a first plurality of ads, the first plurality of ads including a first plurality of advertisement elements and a first plurality of information components; transmit, via a network, the first plurality of ads to a first group of user terminals; determine at least one of a click-through rate, a number of impressions, or a conversion rate for the first plurality of ads; and analyze the at least one of the click-through rate, the number of impressions, or the conversion rate of the first plurality of ads.
    Type: Grant
    Filed: June 15, 2017
    Date of Patent: January 29, 2019
    Assignee: Guangzhou Kuaizi Information Technology Co., Ltd.
    Inventors: Tongling Xie, Haiyang Wu, Shaohui Li, Winder Chen
  • Patent number: 10192243
    Abstract: A method, apparatus, and computer program product are disclosed to improve selection of promotion pricing parameters. The method may determine one or more promotion pricing parameters for a promotion that is offered by a promotion and marketing service. The method includes generating one or more predictive models based on historical promotion performance data and generating a revenue equation using the one or more predictive models. The revenue equation provides an estimate of a revenue received by the promotion and marketing service based on the one or more predictive models. The method further includes determining an estimated revenue using the revenue equation based on one or more input sets of promotion pricing parameters provided as input to the revenue equation, and selecting at least one of the input sets of promotion pricing parameters for the promotion based on the estimated revenue. A corresponding apparatus and computer program product are also provided.
    Type: Grant
    Filed: June 10, 2013
    Date of Patent: January 29, 2019
    Assignee: GROUPON, INC.
    Inventors: Latife Genc-Kaya, Kamson Lai, Francisco Jose Larrain Wicha, Gaston L'Huillier
  • Patent number: 10176484
    Abstract: A system for providing an online advertising platform includes a first non-transitory machine-readable medium storing instructions executable by one or more data processors to group impression inventory units based at least in part on performance characteristics of the impression inventory units.
    Type: Grant
    Filed: March 16, 2011
    Date of Patent: January 8, 2019
    Assignee: AppNexus Inc.
    Inventors: Andrew S. Dilling, David M. Himrod, Michiel C. Nolet
  • Patent number: 10176498
    Abstract: An advertising campaign received by an online system has a specified budget, a specified duration, and includes multiple advertisement requests that each include advertisements for presentation to users of the online system. An ad request included in the advertising campaign is associated with a frequency limit specifying a maximum number of times an advertisement from the ad request is shown to a user during the specified duration. When selecting advertisements for presentation to a user, the online system determines an adjustment value for the ad request's bid amount based on a number of times the advertisement from the ad request has been presented to the user, an amount of the duration that has lapsed, and the frequency limit associated with the ad request. The online system modifies the ad request's bid amount by the adjustment value and uses the modified bid amount when selecting advertisements for presentation to the user.
    Type: Grant
    Filed: January 1, 2016
    Date of Patent: January 8, 2019
    Assignee: Facebook, Inc.
    Inventor: Anand Sumatilal Bhalgat
  • Patent number: 10176485
    Abstract: Techniques for channel-independent offer management are provided. An offer management server can be deployed in a variety of architectural arrangements within an enterprise. The offer management server provides cross-platform and channel-independent evaluation of offers and offer management for the enterprise.
    Type: Grant
    Filed: August 7, 2017
    Date of Patent: January 8, 2019
    Assignee: NCR Corporation
    Inventors: Norman Perkins Blake, Vincent Robert Koser, Robert Eugene Dusek
  • Patent number: 10162519
    Abstract: A virtual wheel interface. The interface includes: a display area for displaying an edge-on view of a plurality of adjacent content frames located about an outer edge of a rotatable n-sided polygonal prism; a system for rendering a three dimensional rotation of the outer edge about a central axis of the n-sided polygonal prism in response to an input signal; and a system for dynamically reorienting content items appearing in the plurality of adjacent content frames in response to a switch between a landscape mode and a portrait mode.
    Type: Grant
    Filed: March 27, 2015
    Date of Patent: December 25, 2018
    Inventor: Michael F. Hoffman
  • Patent number: 10163120
    Abstract: Loyalty programs can be operated within a payment processing system having multiple vendors, thereby providing access to detailed transaction data and with the flexibility for customization of the loyalty programs themselves, by establishing a communication for the transfer of data via a customer-facing channel. When the payment processing system processes a transaction between a merchant and an account holder, in addition to obtaining payment for the merchant from the account via an acquirer and an issuer, respectively, a transaction handler tabulates and stores different types of loyalty currencies in a loyalty reward account associated with the account holder if the account holder is enrolled in a loyalty program and criteria for applying the loyalty program are satisfied. The account holder is provided access to the loyalty account via the customer-facing channel.
    Type: Grant
    Filed: June 30, 2017
    Date of Patent: December 25, 2018
    Assignee: Visa U.S.A. Inc.
    Inventor: Edward W. Fordyce, III
  • Patent number: 10163129
    Abstract: The present disclosure relates to methods, systems, and apparatuses for providing promotion recommendations using a promotion and marketing service. Some aspects may provide a method for providing a promotion recommendation framework. The method includes receiving, via a network interface, a promotion recommendation inquiry from a component of a promotion and marketing service, the promotion recommendation inquiry including electronic identification data identifying at least one of a consumer or a consumer characteristic. The method also includes identifying, via processing circuitry, promotion transaction information associated with the electronic identification data. The promotion transaction information includes electronic data identifying at least one transaction performed using the promotion and marketing service.
    Type: Grant
    Filed: September 5, 2014
    Date of Patent: December 25, 2018
    Assignee: Groupon, Inc.
    Inventors: Nipun Agarwal, Rajesh Girish Parekh, Ying Chen
  • Patent number: 10152724
    Abstract: A method of providing a context based service is performed by a user terminal. The method includes: generating a user profile about at least one entity; providing user profile characteristic information obtained or inferred from the user terminal associated with the at least one entity; and controlling to provide a user description generated based on the user profile and the user profile characteristic information to a recommendation engine for a required service if a recommendation of a context based service is required to the at least one entity, the recommendation engine performing a service recommendation according to a situation of the at least one entity.
    Type: Grant
    Filed: November 20, 2014
    Date of Patent: December 11, 2018
    Assignee: Korea Electronics Technology Institute
    Inventors: Jae Won Moon, Tae Beom Lim, Kyung Won Kim, Seung Woo Kum, Jong Bin Park, Jong Jin Jung
  • Patent number: 10152733
    Abstract: Methods and systems for wireless transmission-based incentives driving social media engagement are provided. An incentive structure may be stored in a database in memory regarding one or more incentives each based on a defined benchmark of social media activity. Information associated with a wireless transmission-based tag may be via a wireless transmission reader. A product/service associated with the information read from the wireless transmission-based tag may be identified. Such identified product/service may further be associated with product/service-specific information stored in a product/service database. A template for a social media communication may be provided based on the product/service-specific information associated with the identified product/service. Such social media communication based on the template may be shared with one or more social networks. Activity related to the social media communication may then be detected as having met the defined benchmark.
    Type: Grant
    Filed: August 2, 2017
    Date of Patent: December 11, 2018
    Assignee: Digiprint IP LLC
    Inventors: Avery Levy, Barry Rudolph
  • Patent number: 10134049
    Abstract: Concepts and technologies disclosed herein are directed to aspects of customer service based upon in-store field-of-view and analytics. According to one aspect disclosed herein, a store analytics system can collect user information associated with a plurality of users located within an environment. The store analytics system also can collect user device information associated with a plurality of user devices associated with the plurality of users. The store analytics system also can collect estimated fields-of-view associated with the plurality of users. The store analytics system can analyze the user information, the user device information, and the estimated fields-of-view to identify at least one commonality shared among at least two of the plurality of users. The store analytics system can create a logical group. The logical group can include the at least two users of the plurality of users that share the commonality.
    Type: Grant
    Filed: November 20, 2014
    Date of Patent: November 20, 2018
    Assignee: AT&T Intellectual Property I, L.P.
    Inventors: Robert Alan Koch, Ari Craine, James Carlton Bedingfield, Sr.
  • Patent number: 10134053
    Abstract: A method for adjusting pricing for advertisements of non-guaranteed delivery (“NDG”) advertising auctions includes retrieving dwell time information for users that engage advertisements streamed to the users in a display content stream. The method aggregates the advertisements into different groups according to display context (such as advertisement category, viewing device, product in which the advertisement is streamed, etc.) and computes short-click ratios of advertisements in each group based on a short-click threshold assigned to the group and the user dwell time information for the group. The method further determines average dwell time by users on advertisements in respective groups. The method adjusts pricing of the advertisements of a group for NGD bidding based on the short-click ratio and average dwell time of the group, to favor groups having higher dwell times and lower short-click ratios. Prices may be dynamically adjusted across different contexts based on user engagement information.
    Type: Grant
    Filed: November 19, 2013
    Date of Patent: November 20, 2018
    Assignee: EXCALIBUR IP, LLC
    Inventors: Prabhakar Krishnamurthy, Xing Yi, Yan Jiao, Jean-Marc Langlois
  • Patent number: 10127581
    Abstract: An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.
    Type: Grant
    Filed: June 8, 2015
    Date of Patent: November 13, 2018
    Assignee: Google LLC
    Inventors: Andrew E. Silverman, Kai Chen, Abhinay Sharma, Scott S. Benson, James A. Gallagher, Markus Mock, Bhavesh R. Mehta, Nicholas C. Fox, Angshuman Guha, Tomas Lloret Llinares
  • Patent number: 10127576
    Abstract: A system and method for facilitating electronic commerce over a network, according to one or more embodiments, includes communicating with a user via a user device and a business entity via a business entity device over the network, monitoring user navigation events over the network, determining a mood of the user based on user navigation behavior, marketing to the user based on the mood of the user, and storing user information related to the user navigation events and the mood of the user.
    Type: Grant
    Filed: April 13, 2015
    Date of Patent: November 13, 2018
    Assignee: INTUITIVE SURGICAL OPERATIONS, INC.
    Inventor: Upendra Mardikar
  • Patent number: 10115125
    Abstract: Methods, systems, and programs are provided to determine event-level traffic quality for event(s) related to user interaction with online content (e.g., via a webpage, a mobile application, etc.). Data related to a current user event and past user events may be received, where such data may include information regarding a set of entities associated with each respective user event. A feature value set for the current user event is generated based on the information regarding the respective sets of entities associated with the current user event and the past user events. Based at least on such feature value set, a traffic quality score for the current user event may be determined, e.g., based on a weighted combination of elements of the feature value set. An entity-level traffic quality score for an entity may be determined based on event-level traffic quality scores of user events that involve that entity.
    Type: Grant
    Filed: June 3, 2014
    Date of Patent: October 30, 2018
    Assignee: Excalibur IP, LLC
    Inventors: Zhangang Lin, Fei Peng, Xianen Qiu
  • Patent number: 10115129
    Abstract: A deal allocation platform is disclosed. The deal allocation platform may be configured to be used in multiple contexts, such as, for example, a batch processing context and a real-time context. Further, the deal allocation platform may be configured to reallocate users assigned to deals based on an approximation of a global optimization problem. In addition, the deal allocation platform may enable configuration of one or multiple experiments.
    Type: Grant
    Filed: March 15, 2013
    Date of Patent: October 30, 2018
    Assignee: GROUPON, INC.
    Inventors: Sean O'Brien, Mark Daly, Ramkumar Rajendran
  • Patent number: 10108985
    Abstract: Access requests to a database are monitored for average time taken to fulfill the requests and whether a queue of unfulfilled requests is building up beyond an acceptable threshold. When the queue has built up beyond the acceptable threshold and/or when the average time taken to fulfill the requests has exceeded a delay threshold value, database access requests may be rejected. In one advantageous aspect, a graceful degradation in performance may be achieved by selectively rejecting access requests of a lower priority and favoring access requests of a higher priority for execution.
    Type: Grant
    Filed: October 7, 2014
    Date of Patent: October 23, 2018
    Assignee: OATH INC.
    Inventor: Gian-Paolo Musumeci
  • Patent number: 10108983
    Abstract: An online system selects content items for a user to increase probabilities of the user remembering the content items after presentation. The online system generates one or more models based on information describing amounts of time users have viewed previously presented content items. Hence, a model associated with a user predicts an amount of time the user will view a content item. When selecting content items for the user, the online system selects one or more content items that the user is predicted to view for an amount of time within a specific range, which may be based on amounts of times other users have viewed the content item or content items similar to the content item. For example, the online system increases a probability of selecting a content item the user is predicted to view for an amount of time within the specific range.
    Type: Grant
    Filed: January 2, 2016
    Date of Patent: October 23, 2018
    Assignee: Facebook, Inc.
    Inventors: Nathan John Davis, Chinmay Deepak Karande, David Rael Abelman, Robert Oliver Burns Zeldin
  • Patent number: 10102549
    Abstract: In various embodiments, methods and systems for optimizing viewability rates by utilizing pre-bid client-side detection in autonomous bid-decisioning for advertising campaigns is provided. When provided with a unitary demand-side platform and sell-side platform system, advertisers may employ aspects of the present disclosure to pose a significant advantage in optimizing viewability rates for exchange sites purchased on the open digital advertising market. An advertiser, by way of the unitary demand-side and sell-side platform, can determine that runtime pre-bid viewability data corresponding to an exchange site is available. Based on the runtime pre-bid viewability data and historical performance data corresponding to the exchange site, an optimized calculation can be made to infer a substantially high likelihood of viewability if the exchange site is ultimately purchased by the advertiser.
    Type: Grant
    Filed: September 2, 2015
    Date of Patent: October 16, 2018
    Assignee: Millennial Media LLC
    Inventors: Amir Cory, Garrett Badeau
  • Patent number: 10089657
    Abstract: Systems and methods are disclosed for optimizing distribution of resources to data elements, comprising receiving a selection of a first objective and a second objective, the first objective and second objective comprising goals associated with distribution of a plurality of data elements; receiving an indication that the first objective has a higher priority than the second objective; receiving a first goal metric associated with the first objective and a second goal metric associated with the second objective; determining a first forecasted metric based on the first goal metric associated with the first objective; determining a second forecasted metric based on the second goal metric associated with the second objective; and allocating resources for the distribution of a plurality of data elements based on the first goal metric, the second goal metric, the first forecasted metric, the second forecasted metric, and the indication that the first objective has a higher priority than the second objective.
    Type: Grant
    Filed: September 22, 2015
    Date of Patent: October 2, 2018
    Assignee: ADAP.TV, INC.
    Inventors: Amir Cory, Shubo Liu