Abstract: A method for providing, to a consumer in a mobile device, a digital content to be displayed on the mobile device, is disclosed. The method includes requesting non-personally identifiable information from a consumer in a pixel script of the advertisement payload, tracking an event trigger in the pixel script, the event trigger configured to fire upon completion of a selected portion of the advertising payload, and modifying a consumer account based on the event trigger and the non-personally identifiable information. The method also includes providing an updated feature of the consumer account to a retail store when a configured rule in the pixel script is satisfied. A system including a memory storing instructions to cause the system to execute the above method is also provided.

Abstract: Systems and methods for organizing and controlling the display of content, then measuring the effectiveness of that content in modifying behavior, within a particular temporal and special dimension, so as to minimize or eliminate confounding effects.

Abstract: A smart, movable closure system that allows access to the interior from the exterior of the cabinet, is disclosed. In some embodiments, the movable structure may be coupled with a cabinet interior that is adapted to be kept at a temperature cooler than the exterior cabinet ambient temperature, for example, to store perishable consumer goods in a retail setting. In particular, the smart, movable closure system may include electronic components that display graphical renderings corresponding to one or more products stored in the retail product container. In addition, the smart, movable closure system may include a controller that, before a user opts-in, generates an opt-in invitation at the smart, movable closure system, wherein the user may interface with the system with a wireless communication device.

Abstract: Methods and architecture for using sensor data to offer content, such as purchase or viewing suggestions, to a viewer, are disclosed. Wearable or other external sensor devices may monitor a viewer while the viewer consumes a first media element. The sensor data may then be used to determine an emotional response of the viewer to the media element or to entities found within that element, such as actors, scenes, brands, or objects. Emotional response data for a user may be stored, and may be used either immediately or at a later time to deliver content or make content or purchase suggestions to the viewer.

Abstract: The systems, methods and computer program products (collectively “system”) described herein relate to customized real time data delivery. The system may be configured to receive, by a performance marketing cluster, first data from a first data source. The system may also receive, by the performance marketing cluster, second data from a second data source. The system may determine, by the marketing cluster, an analysis scheme for the first data and the second data based on the first data source. The system may also determine, by the marketing cluster, at least one of a propensity to act or a recommendation selected from a predefined number of available options for a population based on the analysis scheme and the first data source.

Abstract: A mobile advertising system includes a non-transitory computer readable configured to store instructions thereon; and a processor connected to the non-transitory computer readable medium. The processor is configured to execute the instructions for receiving gaze data from a viewing vehicle. The processor is configured to execute the instructions for receiving location information from an advertising vehicle. The processor is configured to execute the instructions for correlating the gaze data with the location information to determine whether the gaze data indicates viewing of an advertisement attached to the advertising vehicle. The processor is configured to execute the instructions for updating a histogram based on the correlation between the gaze data and the location information. The processor is configured to execute the instructions for generating a travel plan for increasing advertising effectiveness for the advertisement.

Abstract: A smart, movable closure system that allows access to the interior from the exterior of the cabinet, is disclosed. In some embodiments, the movable structure may be coupled with a cabinet interior that is adapted to be kept at a temperature cooler than the exterior cabinet ambient temperature, for example, to store perishable consumer goods in a retail setting. In particular, the smart, movable closure system may include electronic components that display graphical renderings corresponding to one or more products stored in the retail product container. In addition, the smart, movable closure system may include a controller that, before a user opts-in, generates an opt-in invitation at the smart, movable closure system, wherein the user may interface with the system with a wireless communication device.

Abstract: An electronic device includes an image capture device and a processor. The image capture device captures an image of an environment. The processor is coupled to the image capture device and is configured to receive the image of the environment and determine situational contextual information in the image. The processor also identifies at least one non-intrusive location and performs shape detection on the at least one non-intrusive location. An advertisement asset is received based on the determined situational contextual information and the shape detection.

Abstract: Aspects of the subject disclosure may include, for example, a machine-readable storage medium that includes executable instructions that, when executed by a processing system, facilitate performance of operations which include modifying advertising content at a display responsive to a person being determined to be in a first zone relative to the display, determining a presence of a communication device of the person, wherein the second zone is closer in range to the display than the first zone, transmitting a query to the communication device, receiving from the communication device the identifying characteristic of the person, obtaining an image of the person responsive to the person being determined to be in a third zone relative to the display, wherein the third zone is closer in range to the display than the first zone and the second zone, and obtaining modified content for the person based on the identifying characteristic.

Abstract: A method, product and system are provided for determining estimated quality scores in digital content distribution systems. The method comprises, based on monitoring of engagements and conversions, determining a segment-specific estimated quality score of a given traffic; determining an observation-based pair-specific quality score for the given traffic and for a specific campaign; and determining, based on the segment-specific estimated quality score and based on the observation-based pair-specific quality score, a pair-specific estimated quality score of the specific campaign for the given traffic segment indicating an estimated quality score of the specific campaign when presented in the given traffic segment.

Abstract: A media management system that handles a plurality of agreement information and a plurality of promotional campaigns for a specified upcoming time-frame, receives input parameters for each of the plurality of agreement information that corresponds to an upfront inventory utilization type and commercial operator break (COB) inventory utilization type of a plurality of inventory utilization types. Reserve inventory units for each of the plurality of promotional campaigns are determined based on historical data of an amount of inventory units utilized previously under the promotion inventory utilization type for the specified upcoming time-frame. An initial allocation of inventory units for the promotion inventory utilization type is done based on the determined reserve inventory units. Inventory units from a defined amount of inventory units are dynamically allocated among each inventory utilization types of the plurality of inventory utilization types.

Abstract: A media management system that generates a plurality of values associated with a promotion impact measure for each of the promotional campaigns based on historical data that is acquired and an expected audience. Inventory unit needs are determined for each of the promotional campaigns that corresponds to a promotion inventory utilization of a plurality of inventory utilization types, based on at least the generated plurality of values. The determined inventory units for each of the promotional campaigns are utilized to dynamically allocate inventory from a defined amount of inventory units among each inventory utilization types to meet a plurality of defined parameters for the defined amount of inventory units for one or more specified durations until an end of the upcoming time-frame.

Abstract: In one aspect of the present disclosure, a device includes one or more memories having computer-readable instructions stored therein and one or more processors. The one or more processors are configured to execute the computer-readable instructions to receive, over a period of time, information regarding transactions conducted in association with a user account; identify a category associated with one or more of the transactions based on the information, wherein identifying yields a number of categories; generate a ranking of the categories based on a transaction parameter; assign a different number of points to corresponding transactions in one or more of the categories based on the ranking, with a highest number of points assigned to the corresponding transactions in at least one category with highest ranking; and apply the corresponding number of points to the user account.

Abstract: A media management system that handles a plurality of agreement information and a plurality of promotional campaigns for a specified upcoming time-frame, receives input parameters for each of the plurality of agreement information that corresponds to an upfront inventory utilization type and commercial operator break (COB) inventory utilization type of a plurality of inventory utilization types. Reserve inventory units for each of the plurality of promotional campaigns are determined based on historical data of an amount of inventory units utilized previously under the promotion inventory utilization type for the specified upcoming time-frame. An initial allocation of inventory units for the promotion inventory utilization type is done based on the determined reserve inventory units. Inventory units from a defined amount of inventory units are dynamically allocated among each inventory utilization types of the plurality of inventory utilization types.

Abstract: Embodiments are provided for enhancing an in-store retail experience for a customer by facilitating search queries for products and services available for sale in a retail store. According to certain aspects, an electronic device may receive a search string associated with the retail store and transmit the search string to a server that may execute a corresponding search query. The server may send results from the search query to the electronic device, which may dynamically update an interface accessible by a user. The user may view the information and make appropriate selections.

Abstract: A media management system that generates a plurality of values associated with a promotion impact measure for each of the promotional campaigns based on historical data that is acquired and an expected audience. Inventory unit needs are determined for each of the promotional campaigns that corresponds to a promotion inventory utilization of a plurality of inventory utilization types, based on at least the generated plurality of values. The determined inventory units for each of the promotional campaigns are utilized to dynamically allocate inventory from a defined amount of inventory units among each inventory utilization types to meet a plurality of defined parameters for the defined amount of inventory units for one or more specified durations until an end of the upcoming time-frame.

Abstract: A method for processing a transaction initiated using an electronic wallet application may include storing a virtual payment device configured to initiate a transaction. A rewards inquiry may be communicated to an issuer. A rewards inquiry response may be received from the issuer containing a rewards amount associated with the virtual payment device. The rewards amount may be displayed. A transaction may be initiated with a merchant using the virtual payment device. A redemption request may be communicated to the issuer. A redemption response including an updated rewards amount may be received from the issuer and include a difference between the rewards amount and the rewards amount applied toward the transaction. A system and computer program product are also disclosed.

Abstract: Systems and methods are described for identifying a subset of interest from a general population and for monitoring a database of daily activity logs associated with the general population in order to identify database entries indicative of an occurrence of a pre-defined trigger event that is associated with a member of the subset of interest. In particular, systems and methods are described that allow a massive database of daily activity logs to be monitored to identify trigger events that have occurred within the past twenty-four hours or other very recent time period. Embodiments are described that may be advantageously used by a provider of credit-related products and/or services who wishes to accurately target prospective customers, identified by the system, based on occurrence of a trigger event, as being in a decision-making phase of credit shopping, for purposes of making a timely and targeted offering relevant to the customers' current activities.

Abstract: Systems and methods are disclosed for executing an online auction of diverse online advertisements. One method includes receiving inventory information for serving ads on a publisher web page, the inventory information including at least a first ad configuration different from a second ad configuration, each of the first and second ad configurations defining one or both of an ad size and an ad attribute; receiving or generating a plurality of ad bids to serve ads in the first ad configuration and to serve ads in the second ad configuration; and awarding impressions to one or both of the bids to serve ads in the first ad configuration and the second ad configuration, in a proportion based at least in part on a revenue amount associated with the bids to serve ads in the first ad configuration and bids to serve ads in the second ad configuration.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium to increase product usage. In some examples, a request to assign a task to a selected user is received. The selected user as a non-user of the task service. In response, task information and an identification of the task service is appended to an electronic document. Once the selected user has subscribed to the task service, the selected user is assigned to the task within the task service.