Abstract: Embodiments of the present specification provide methods for performing marketing cost control by using a deep reinforcement learning system. One method includes the following: determining a cost of a marketing activity; determining a reward score of reinforcement learning that is negatively correlated with the cost; and returning the reward score to a smart agent of a deep reinforcement learning system, for the smart agent to update a marketing strategy, wherein the smart agent is configured to determine a marketing activity based on the marketing strategy and status of an execution environment of the deep reinforcement learning system.

Abstract: A media management system that handles a plurality of deals for a plurality of advertisers and a plurality of promotional campaigns, receives input and/or parameters for each of the plurality of deals that corresponds to an upfront inventory utilization type and commercial operator break (COB) inventory utilization type, of a plurality of inventory utilization types. Reserve inventory units for each of the plurality of promotional campaigns that corresponds to a promotion inventory utilization type of the plurality of inventory utilization types, are determined for a specified upcoming time-frame. Inventory units from a defined amount of inventory units are dynamically allocated among each inventory utilization types of the plurality of inventory utilization types to meet a plurality of defined parameters for the defined amount of inventory units for one or more specified durations until end of the specified upcoming time-frame.

Abstract: Illustrative embodiments of the disclosure are generally directed to circuitous display systems methods which facilitate automated scheduling and uploading of advertising and/or other content to different display faces in a network or display circuit of billboard or other display faces and automatic circuitous, sequential or rotational presentation of the content among the display faces. An illustrative embodiment of the circuitous display systems may include at least a first display face and a second display face. At least one display control system may controllably interface with each of the first display face and the second display face. The at least one display control system may be configured to present content on the first display face and the second display face in an automatic circuitous, sequential or rotational pattern.

Abstract: Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. The wireless signals may be received by mobile devices. A remote server may communicate with the mobile device and provide the mobile device with up-to-date content associated with the POP displays. A geographic location of the mobile device may be assessed and used to determine if the mobile device is at an acceptable location for displaying the up-to-date content.

Abstract: Embodiments are directed at determining a conversion rate and a latency distribution for an online campaign. The conversion rate indicates a ratio of an overall number of converted impressions to the number of previously provided impressions. The converted impressions are a subset of the set of previously provided impressions. One method includes receiving conversions from the campaign and determining an observed latency for the conversions. Each conversion is uniquely associated with one of the converted impressions. The observed latencies are based on a temporal difference between the conversion and the associated converted impression. The method simultaneously determines each of the conversion rate and parameters of the latency distribution. The latency distribution indicates a temporal distribution of the observed latencies.

Abstract: Systems, methods, and non-transitory computer readable media can determine a placement in a camera view for displaying an augmented reality (AR) advertisement, where the camera view is associated with a computing device. An AR advertisement for a user associated with the computing device can be determined based on attributes associated with the user. Display of the AR advertisement can be caused at the determined placement in the camera view.

Abstract: A system and a method for controlling an electronic device embedded in a package of a consumer product are disclosed. In one aspect, the consumer product packaging includes a bottle for a beverage, a memory, a receiver and a circuit. The memory stores an action to be performed in response to an input. The receiver receives the input indicative of movement of the bottle. The circuit retrieves the action stored in memory upon receipt of the input and command an electronic communication module to perform the action at a particular time or in a particular sequence.

Abstract: Aspects of the subject disclosure may include, for example, a machine-readable storage medium that includes executable instructions that, when executed by a processing system, facilitate performance of operations which include modifying advertising content at a display responsive to a person being determined to be in a first zone relative to the display, determining a presence of a communication device of the person, wherein the second zone is closer in range to the display than the first zone, transmitting a query to the communication device, receiving from the communication device the identifying characteristic of the person, obtaining an image of the person responsive to the person being determined to be in a third zone relative to the display, wherein the third zone is closer in range to the display than the first zone and the second zone, and obtaining modified content for the person based on the identifying characteristic.

Abstract: Systems and methods are provided for navigating an information hierarchy using a mobile communication device. The method comprises causing a plurality of selectable items to be presented on a display associated with the mobile communication device, in response to receiving, via an audio input device associated with the mobile communication device, a first voice command indicating that one of the plurality of selectable items is to be selected, causing one of the selectable items in the plurality of selectable items to be displayed differently from the other selectable items to thereby form an accentuated selectable item, and, in response to receiving, via the audio input device, a second voice command indicating that the accentuated selectable item is to be selected, causing information associated with the accentuated selectable item to be presented on the display.

Abstract: There is provided a system and process of delivering online media content files to websites which are not capable of being blocked. The system and process provides a publisher with a sub-domain name that is pointed to an IP provided by an ad server and ask publisher to update his DNS records. Concurrently, the system delivers the user a script on the newly suggested sub domain that publisher inserts in HEAD tag of web pages where it is determined that the unblockable ads are to be displayed.

Abstract: An advertisement management apparatus includes a memory, at least one processor, and at least one program. The program is stored in the memory and executed by the processor, and includes a first selection processing operation, an extraction processing operation, a second selection processing operation, and a creation processing operation. The first selection processing operation is selecting, based on a use of an advertisement input by a user, a layout as a first advertisement component of the advertisement. The extraction processing operation is extracting a word by performing text segmentation on text information input by the user. The second selection processing operation is selecting a second advertisement component of the advertisement based on the extracted word. The creation processing operation is creating an advertisement candidate by combining the selected layout and the selected second advertisement component.

Abstract: A method for providing one way trust via a third party advertisement presenter includes creating one or more advertisement campaigns which are delivered though a third party advertisement presenter's cookies, mapping the third party advertisement presenter's cookies to a demand side platform's cookies, providing the corresponding third party advertisement presenter's cookies via the demand side platform's cookies if the websites accessed by the individual include advertising space the demand side platform is bidding on, and delivering the one or more advertisement campaigns to the individual through the corresponding third party advertisement presenter's cookies.

Abstract: A method and apparatus is described for rendering web pages by a wireless device in order to reduce an amount of data transmitted over-the-air to the wireless device. In one embodiment, a method is performed by a server, comprising receiving a markup language document from a web server via a network interface, the markup language document corresponding to a web page. Next, the markup language document is parsed into a number of blocks by a processor, each of the blocks comprising code representing original content of the web page. Then, the processor creates one or more replacement blocks, each of the replacement blocks corresponding to a respective one of the blocks, each of the replacement blocks comprising code representing substituted content of the web page. Some of the blocks and at least one of the replacement blocks are then sent to a wireless device for rendering.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device, a first notification of an ad space from a seller, identifying ad conditions corresponding to an ad space inventory to which the ad space belongs comprising a first condition that identifies an allowed creative media type for the ad space inventory, sending a second notification requesting a bid on the ad space to bidders, each bidder representing a respective buyer, receiving bids from the bidders, each bid corresponding to a respective bid price, buyer, and a creative, determining that a first bid of the bids corresponds to a first creative having a media type different from the allowed creative media type, and identifying a preexisting arrangement between the buyer corresponding to the first bid and the seller and, based thereon, allowing the first creative to be served to the ad space.

Abstract: An exemplary method includes a media content presentation system detecting a presentation of a media content instance by way of a primary media content access device, determining that a secondary media content access device is located within a detection zone associated with the primary media content access device during a time period associated with the presentation of the media content instance, selecting, in accordance with a course correction heuristic, advertisement content related to the media content instance and configured to target a user of the secondary media content access device, and presenting the advertisement content to the user by way of the secondary media content access device during the presentation of the media content instance by the primary media content access device. Corresponding methods and systems are also disclosed.

Abstract: Systems and methods for subscription-based product referrals are provided. In example embodiments, a user request to refer a subscription is received. A user selection of a social network connection having a social network relationship with the user on a social network service is received. A referral request is transmitted to a device of the social network connection. Acceptance of the referral request is determined. Based on determining acceptance of the referral request, a credit is provided to the user.

Abstract: A system tracks user actions associated with advertisements. The system may receive information in response to a user action. The system may then determine whether the action performed by the user resulted from an advertisement.

Abstract: The disclosed computer-implemented method may include (1) accessing, by a computing device and from a record stored in an immutable distributed ledger, information describing characteristics of a target audience, (2) ascertaining a target audience member identifier of a target audience member by matching information describing characteristics of the target audience member with the information describing characteristics of the target audience, (3) generating a unique and encrypted secure identifier linking an advertiser identifier to the target audience member identifier, and (4) committing the secure identifier to the immutable distributed ledger as an update transaction to the record. Various other methods, systems, and computer-readable media are also disclosed.

Abstract: Ad rendering parameters for a set of two or more ads may be determined by (a) accepting, for a set of two or more ads, ad information which includes at least one ad feature having a value that depends on ad rendering parameters, and (b) determining ad rendering parameters for at least one ad from the set of two or more ads using the accepted ad information. The act of determining ad rendering parameters may use accepted ad rendering constraints. The ad rendering constraints may include space available for rendering the ads, a footprint available for rendering the ads, and/or a maximum number of ads permitted to be rendered. The act of determining ad rendering parameters may include maximizing a value associated with serving at least one ad from the set of two or more ads with ad rendering parameters subject to the ad rendering constraints. The ad rendering parameters may include sizes of the served ads, and/or a layout of the served ads.

Abstract: Disclosed are methods, systems, and non-transitory computer-readable medium for testing and applying codes to electronic shopping carts. For instance, the method may include monitoring a shopping cart associated with an e-commerce website and with a user; in response to detecting a change to the shopping cart, testing codes with respect to a present content of the shopping cart to determine valid codes; selecting at least one of the valid codes; determining a status of the session; and performing an action based on the status and the at least one selected code. The testing the codes with respect to the present content of the shopping cart may include: cloning the shopping cart to form a cloned shopping cart in a shadow session; and/or obtaining the codes; and testing the codes on the cloned shopping cart in the shadow session to determine the valid codes.