Abstract: A method for encouraging wireless device users to send marketing messages via a wireless communications network is disclosed. The method includes the steps of (1) sending the wireless device user, via the wireless communications network, a marketing message interface having the marketing message, an incentive, and fields allowing the wireless device user to identify one or more recipients and, optionally, to add an additional message; (2) receiving via the wireless communications network an overall message sent by the wireless device user and/or one of the recipients by use of the marketing message interface and, optionally, the additional message, together with identifier information about the one or more recipients; and (3) rewarding the sender of the overall message with the incentive. A system to implement the method is also disclose.

Abstract: A method for conducting a reverse auction is disclosed. The method includes the steps of (a) receiving, from a potential purchaser using a communications device, a reverse auction request for a product and/or service that contains descriptive information about the product and/or service; (b) conducting a reverse auction by querying one or more bidder database servers using the descriptive information about the product and/or service, receiving one or more bids to sell the product and/or service from the one or more bidder database servers, and (c) transmitting the one or more bids via the communications network to the communications device. A system to implement the method is also disclosed.