Abstract: A computer-based method for asynchronously requesting content items to a user computing device is described. The method is implemented using a user computing device in communication with a memory. The method includes receiving a content management response, generating a plurality of content request messages for requesting at least one content item from a plurality of content providers based on the plurality of links, asynchronously transmitting a first content request message to a first content provider and a second content request message to a second content provider where the first and second content request messages are transmitted based on the at least one transmission rule, receiving a content response message including a content item from at least one of the first and the second content provider, determining the content item to display on the user computing device, and displaying the determined online content item on the user computing device.

Abstract: A computer-based method for asynchronously requesting content items to a user computing device is described. The method is implemented using a user computing device in communication with a memory. The method includes receiving a content management response, generating a plurality of content request messages for requesting at least one content item from a plurality of content providers based on the plurality of links, asynchronously transmitting a first content request message to a first content provider and a second content request message to a second content provider where the first and second content request messages are transmitted based on the at least one transmission rule, receiving a content response message including a content item from at least one of the first and the second content provider, determining the content item to display on the user computing device, and displaying the determined online content item on the user computing device.

Abstract: An example method includes: receiving data from a first computing device indicating that a visitor to a Web page has obtained a good or service; removing the visitor from a first audience segment corresponding to the good or service, where computing devices associated with members of the first audience segment store a first cookie, where the first cookie includes data indicating an interest in a good or service associated with the first audience segment; and instructing removal of the first cookie from a second computing device that the visitor used to visit the Web page, where the first cookie includes data stored on the second computing device indicating that the visitor has an interest in the good or service. The method also includes outputting a second cookie for storage on the second computing device. The second cookie includes data indicating that the visitor has obtained the good or service.

Abstract: An example method includes: receiving data from a first computing device indicating that a visitor to a Web page has obtained a good or service; removing the visitor from a first audience segment corresponding to the good or service, where computing devices associated with members of the first audience segment store a first cookie, where the first cookie includes data indicating an interest in a good or service associated with the first audience segment; and instructing removal of the first cookie from a second computing device that the visitor used to visit the Web page, where the first cookie includes data stored on the second computing device indicating that the visitor has an interest in the good or service. The method also includes outputting a second cookie for storage on the second computing device. The second cookie includes data indicating that the visitor has obtained the good or service.