Abstract: The present invention provides a method for advertisers to send messages to targeted audiences in a video game. The messages are multimedia in nature (images and movies) and displayed in non-game play areas of games so that it does not interfere with the game play experience of the game player. The game playing audience is targeted based on the game itself and the type of game. The advertiser selects the demographic information of the gamers (collectively consumers of games, or game players) they want to reach and when the game requests ads from the server, the server matches the game and game type to the advertiser's request.