Abstract: Methods and systems for implementing extensible profiles for enterprise applications. Users of the system are able to continuously extend their contact model by adding additional attributes or by adding related custom objects over a period of time. This permits the users of the system to adapt to changing circumstances and needs. Web services are able to perform operations on the extended attributes and objects through the use of profile adapters. Some embodiments also provide the ability to capture data from various sources, such as web surveys, data imports, and web services and write it to the extended attributes/objects.

Abstract: Disclosed is an improved approach for performing opportunity association and attribution analysis. An advanced rules framework is provided to automatically infer associations between a set of marketing data and a set of sales data, allowing advanced revenue funnel analytics to be performed to measure marketing campaigns.

Abstract: Methods and systems for implementing extensible profiles for enterprise applications. Users of the system are able to continuously extend their contact model by adding additional attributes or by adding related custom objects over a period of time. This permits the users of the system to adapt to changing circumstances and needs. Web services are able to perform operations on the extended attributes and objects through the use of profile adapters. Some embodiments also provide the ability to capture data from various sources, such as web surveys, data imports, and web services and write it to the extended attributes/objects.