Abstract: Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations of generating a solicitation for an advertisement; determining whether the solicitation meets a brand policy; responsive to the solicitation meeting the brand policy, publishing the solicitation; receiving user generated content (UGC) responsive to the solicitation; receiving feedback concerning the UGC; determining whether the UGC would be suitable as an advertisement based on the feedback; and responsive to the UGC being suitable as the advertisement, publishing the UGC as the advertisement. Other embodiments are disclosed.

Abstract: Aspects of the subject disclosure may include, for example, a device having a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations of deriving one or more building blocks from original content of a franchise; providing a search interface enabling a user to discover the one or more building blocks, wherein the user selects a set of building blocks from the one or more building blocks for creating user generated content; providing a composition module enabling the user to manipulate the set of building blocks to create the user generated content; and applying one or more policies of the franchise concerning the user generated content, wherein the one or more policies ensure that the user generated content complies with objectives of the franchise. Other embodiments are disclosed.

Abstract: Aspects of the subject disclosure may include, for example, a device including a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations of identifying a user of the device; sending a record of content downloaded from a content provider by the device to a distributed virtual agent; and receiving an advertisement via the content provider, wherein the advertisement is selected by an ad fulfillment service responsive to information provided by the distributed virtual agent. Other embodiments are disclosed.

Abstract: Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.

Abstract: Aspects of the subject disclosure may include, for example, monitoring a performance of a creative presented by a first plurality of client devices in conjunction with a distribution of a first content item via a first outlet, determining that the performance exceeds a threshold, responsive to the determining that the performance exceeds the threshold, identifying a second outlet to distribute the first content item, and providing the first content item to the second outlet responsive to the identifying of the second outlet. Other embodiments are disclosed.

Abstract: Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.

Abstract: Aspects of the subject disclosure may include, for example, monitoring a performance of a creative presented by a first plurality of client devices in conjunction with a distribution of a first content item via a first outlet, determining that the performance exceeds a threshold, responsive to the determining that the performance exceeds the threshold, identifying a second outlet to distribute the first content item, and providing the first content item to the second outlet responsive to the identifying of the second outlet. Other embodiments are disclosed.

Abstract: Aspects of the subject disclosure may include, for example, a device having a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations of deriving one or more building blocks from original content of a franchise; providing a search interface enabling a user to discover the one or more building blocks, wherein the user selects a set of building blocks from the one or more building blocks for creating user generated content; providing a composition module enabling the user to manipulate the set of building blocks to create the user generated content; and applying one or more policies of the franchise concerning the user generated content, wherein the one or more policies ensure that the user generated content complies with objectives of the franchise. Other embodiments are disclosed.

Abstract: Aspects of the subject disclosure may include, for example, obtaining first data associated with a first presentation of a first portion of a first video, obtaining second data, wherein the second data is obtained: from a creator of the first video, by performing an analysis on the first portion of the first video, or a combination thereof, identifying an emotional trajectory of a first user during the first presentation in accordance with the first data and the second data, selecting a first creative in accordance with the emotional trajectory, and transmitting the first creative to a first communication device. Other embodiments are disclosed.

Abstract: Aspects of the subject disclosure may include, for example, monitoring a performance of a creative presented by a first plurality of client devices in conjunction with a distribution of a first content item via a first outlet, determining that the performance exceeds a threshold, responsive to the determining that the performance exceeds the threshold, identifying a second outlet to distribute the first content item, and providing the first content item to the second outlet responsive to the identifying of the second outlet. Other embodiments are disclosed.

Abstract: Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.