Abstract: As a company expands its businesses to include digital products and services in addition to more traditional telecommunications and media offerings, digital consumption data may be used along with telecommunications consumption data and other customer-centric information in order to create a more comprehensive data model and make better predictions. A customer-centric data model identifies entities with data from diverse locations and product sectors associated with a single customer. Customer analytic records aggregate existing data into base variables and store it for each customer along with additional variables generated by performing calculations on exiting data. Both the data model and the customer analytic records can be used by the company to make more accurate business and marketing decisions.

Abstract: A system and method for managing churn among the customers of a business is provided. The system and method provide for an analysis of the causes of customer churn and identifies customers who are most likely to churn in the future. Identifying likely churners allows appropriate steps to be taken to prevent customers who are likely to churn from actually churning. The system included a dedicated data mart, a population architecture, a data manipulation module, a data mining tool and an end user access module for accessing results and preparing preconfigured reports. The method includes adopting an appropriate definition of churn, analyzing historical customer to identify significant trends and variables, preparing data for data mining, training a prediction model, verifying the results, deploying the model, defining retention targets, and identifying the most responsive targets.

Abstract: A method and system that provide analytical tools for increasing average revenue per user (ARPU) allows users to design and execute marketing campaigns that target customers with a statistically significant likelihood of accepting a marketing campaign offer and generating the greatest increase in revenue. The method and system creates statistical models to determine an individual customer's propensity to respond positively to a campaign and propensity to generate increased revenue. The method and system scores the customers according to the customers' propensities, and uses the scoring results to select an optimal mix of customers to contact during the marking campaign.

Abstract: A system and method for managing churn among the customers of a business is provided. The system and method provide for an analysis of the causes of customer churn and identifies customers who are most likely to churn in the future. Identifying likely churners allows appropriate steps to be taken to prevent customers who are likely to churn from actually churning. The system included a dedicated data mart, a population architecture, a data manipulation module, a data mining tool and an end user access module for accessing results and preparing preconfigured reports. The method includes adopting an appropriate definition of churn, analyzing historical customer to identify significant trends and variables, preparing data for data mining, training a prediction model, verifying the results, deploying the model, defining retention targets, and identifying the most responsive targets.

Abstract: Systems and methods are provided for analyzing a business's profitability. A system for analyzing customer profitability includes an interface for receiving customer, revenue and cost data from external business operating systems. Customer, revenue, and cost data are stored on a database. A data transformation module operates on the customer data, allocating revenue and costs to individual customers. A customer profitability engine calculates the profitability of customers based on the allocated revenue and cost data. A report module generates reports illustrating the profitability results and other key performance indicators. Optionally, an average customer lifetime value may be calculated based on the customer profitability results. A method for analyzing customer profitability includes identifying sources of revenue, identifying sources of costs, and establishing rules for allocating revenue and costs to individual customers.

Abstract: An enhanced business reporting methodology and system architecture provide a way to receive, store, and manipulate customer and revenue data to increase average revenue per user for a business. The system and method analyze a business's current revenue streams and historical revenue trends to identify those revenue streams that may benefit from stimulation, assess the effectiveness of past marketing campaigns, select a revenue stream and strategy to increase the revenue for the selected revenue stream, select a previously successful marketing campaign consistent with the selected strategy. The system and method analyze the customer base to identify characteristics of customers who have responded positively to previous marketing campaigns and whose revenue has increased as a result, in order to create statistical models to identify customers with similar traits, and apply the statistical models to score and select customers to contact during future campaigns.

Abstract: A system and method for managing churn among the customers of a business is provided. The system and method provide for an analysis of the causes of customer churn and identifies customers who are most likely to churn in the future. Identifying likely churners allows appropriate steps to be taken to prevent customers who are likely to chum from actually churning. The system included a dedicated data mart, a population architecture, a data manipulation module, a data mining tool and an end user access module for accessing results and preparing preconfigured reports. The method includes adopting an appropriate definition of churn, analyzing historical customer to identify significant trends and variables, preparing data for data mining, training a prediction model, verifying the results, deploying the model, defining retention targets, and identifying the most responsive targets.

Abstract: A system and method for managing churn among the customers of a business is provided. The system and method provide for an analysis of the causes of customer churn and identifies customers who are most likely to churn in the future. Identifying likely churners allows appropriate steps to be taken to prevent customers who are likely to churn from actually churning. The system included a dedicated data mart, a population architecture, a data manipulation module, a data mining tool and an end user access module for accessing results and preparing preconfigured reports. The method includes adopting an appropriate definition of churn, analyzing historical customer to identify significant trends and variables, preparing data for data mining, training a prediction model, verifying the results, deploying the model, defining retention targets, and identifying the most responsive targets.

Abstract: An analytic tool and method for investigating and analyzing a business's revenue sources are provided. An analytic tool provides an interactive revenue decomposition tree (140) which breaks down a business's various revenue streams into their constituent components. Individual revenue sources can be analyzed on a per customer or per user basis. The tool is capable of calculating and displaying the average revenue per user (52) (ARPU) of the various products and services that comprise the sources of the various revenue streams. Actual ARPU values may be compared to forecasted values or industry averages (54) for like products or services. An ARPU gap (56) may be calculated based on the differences between the actual ARPU values (52) and the forecasted or industry average values (54). The ARPU gap (56) may provide a simple quick measure of the overall performance of a revenue stream. A user may elect to view ARPU data at various breakdown levels of the revenue decomposition tree (140).

Abstract: Systems and methods are provided for analyzing a business's profitability. A system for analyzing customer profitability includes an interface for receiving customer, revenue and cost data from external business operating systems. Customer, revenue, and cost data are stored on a database. A data transformation module operates on the customer data, allocating revenue and costs to individual customers. A customer profitability engine calculates the profitability of customers based on the allocated revenue and cost data. A report module generates reports illustrating the profitability results and other key performance indicators. Optionally, an average customer lifetime value may be calculated based on the customer profitability results. A method for analyzing customer profitability includes identifying sources of revenue, identifying sources of costs, and establishing rules for allocating revenue and costs to individual customers.

Abstract: A method of increasing average revenue per user and a system architecture for providing analytical tools for implementing the method are provided. The method of increasing revenue relies on executing direct contact marketing campaigns to stimulate revenue growth. A business's current revenue stream and historical revenue trends are analyzed to determine product lines or services that may benefit from revenue stimulation. Past marketing campaigns are assessed to determine their effectiveness. A strategy is selected for increasing revenue in a revenue stream that has been selected for revenue boosting activities. A marketing campaign that has been successful in the past and is consistent with the selected strategy is selected for stimulated revenue growth.

Abstract: A method of increasing average revenue per user and a system architecture for providing analytical tools for implementing the method are provided. The method of increasing revenue relies on executing direct contact marketing campaigns to stimulate revenue growth. A business's current revenue stream and historical revenue trends are analyzed to determine product lines or services that may benefit from revenue stimulation. Past marketing campaigns are assessed to determine their effectiveness. A strategy is selected for increasing revenue in a revenue stream that has been selected for revenue boosting activities. A marketing campaign that has been successful in the past and is consistent with the selected strategy is selected for stimulated revenue growth.