Abstract: One or more beverage container labels and the method for creating a first static part and a second variable part including printing the image on the label using a single pass. The printing apparatus having a computer with memory to store a first static portion of an image and a second variable portion of an image so that a rasterizer connected to the memory and combining the first static portion and the second variable portion can form an image for printing. The apparatus also has a printer connected to the rasterizer for printing the image on a label in one step.

Abstract: One or more beverage container labels and the method for creating a first static part and a second variable part including printing the image on the label using a single pass. The printing apparatus having a computer with memory to store a first static portion of an image and a second variable portion of an image so that a rasterizer connected to the memory and combining the first static portion and the second variable portion can form an image for printing. The apparatus also has a printer connected to the rasterizer for printing the image on a label in one step.

Abstract: A plurality of beverage containers, a first beverage container having a first label affixed thereto, the first label having a first plurality of visible indicia printed thereon, the first plurality of indicia representing a first plurality of playing cards, and a first concealed indicia, representing a first concealed playing card; and a second beverage container having a second label affixed thereto, the second label having a second plurality of visible indicia printed thereon, the second plurality of visible indicia representing a second plurality of playing cards different from the first plurality of playing cards and a second concealed indicia, representing a second concealed playing card. The label of each container having the indicia printed by a variable printing process that allows each successive label to represent a different set of playing cards so that the plurality of beverage containers can be used by patrons to play a game of chance or similar games.