Abstract: Systems and methods are provided for providing personalized content based on interest levels determined using machine learning. An online marketplace system determines an interest profile for a client user using profile data of the client user as input into an interest extraction model. The online marketplace system selects a content item for the client user based on the interest profile and causes presentation of the content item to the client user via a channel that is separate from the online marketplace system. In response to receiving a request to access the online marketplace system originated from the content item, the online marketplace system selects product recommendations based on interest profile and the content item. The online marketplace system generates a personalized landing webpage including the product recommendations and causes presentation of the personalized landing webpage to the client user.