Abstract: A service delivery platform is disclosed, including method and apparatus for managing the delivery of a variety of services to customers or subscribers. Exemplary services that may be managed using the service delivery platform include telecommunication services such as cable, wire line and wireless services. The service delivery platform creates, hosts, and manages services over different channels and end user devices. The implementation of the service delivery platform will dramatically simplify service deployment and management, and allow an enterprise to develop new services more rapidly with the reduced development efforts.