Patents by Inventor Chandrashekar Nagarajan

Chandrashekar Nagarajan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20120166259
    Abstract: A system and method for adjusting demand parameters to produce an optimized allocation plan for delivering a plurality of impressions to a plurality of contracts for display advertising. The method commences upon receiving a first eligibility graph, the first eligibility graph comprising a plurality of impressions, a plurality of contracts and at least one first demand parameter. For reducing errors in sampling that affect the eligibility graph, demand parameters contained within the first eligibility graph are adjusted, resulting in an adjusted first eligibility graph. Once the adjusted first eligibility graph is available, a network solver is used for solving the adjusted first eligibility graph to produce an adjusted allocation plan, which adjusted allocation plan is used for displaying at least one of the plurality of impressions.
    Type: Application
    Filed: December 28, 2010
    Publication date: June 28, 2012
    Inventors: WenJing Ma, Ramana Yerneni, Erik Vee, Sumanth Jagannath, Jayavel Shanmugasundaram, Chandrashekar Nagarajan, Srinath Mandalapu