Abstract: In one example, a method includes receiving, by a computing device, data for an event having a geographical location, the data including information indicative of a popularity of the event. The method further includes determining, by the computing device and based on the information indicative of the popularity of the event, a popularity score for the event, and outputting, by the computing device, one or more display attributes of an event icon associated with the event that cause the event icon to be displayed on a georeferenced map of a geographical area including the geographical location of the event. At least one of the one or more display attributes corresponds to the determined popularity score for the event.