Abstract: A user is presented with a display map from which the user selects database records of interest. For the records which are in range of the display map's limits, a cluster evaluator groups some of the records into clusters. On the display map, unclustered records are represented by item icons, while clusters are represented by cluster icons. If a user selects an item icon, the associated record is selected and a predetermined action is taken. If a cluster icon is selected, the display map is "zoomed in" to show greater detail around the cluster. Typically, a number of clustered records become unclustered records when the zooming occurs, because the clustering criteria is sharpened. The user can iteratively select clusters, resulting in greater and greater detail, until the user selects an item icon and the predetermined action is taken with that record.