Abstract: Embodiments are directed towards providing a computer-implemented method for negotiating the purchase of a placement that communicates a rights holder interface over a network to a rights holder for dynamically accessing terms of an offer, the offer based at least in part on a request by a rights requester to purchase a placement controlled by the rights holder, wherein the rights holder interface includes a control accessible to the rights holder for dynamically revising terms of the offer, receives from the rights holder over the network a counteroffer that includes an indication of a revision by the rights holder to at least one of the terms of the offer, evaluates the counteroffer received from the rights holder and determines that the terms of the counteroffer, including the at least one revised term, are acceptable; and communicates a confirmation of the counteroffer to the rights holder.

Abstract: Rights clearances management for assets, such as media assets. A rights brokerage service enables potential licensees to clears rights to use assets within designated projects, such as advertising campaign projects. The potential licensee uses an interface to select or identify an asset without necessarily accessing the asset itself. The rights holders and the rights held by each rights holder are identified based on the asset identity. A request is automatically issued to the rights holders to approve use of the asset for the project. The potential licensee may use an interface to track progress of approvals from the rights holders. Unenforceable rights are detected and approval is automatically obtained. If all enforceable rights are cleared, the asset may be committed for approval by a project manager or other authority. When approved, a license to use the asset is automatically created between the potential licensee and each of the rights holders.

Abstract: Rights clearances management for assets, such as media assets. A rights brokerage service enables potential licensees to clears rights to use assets within designated projects, such as advertising campaign projects. The potential licensee uses an interface to select or identify an asset without necessarily accessing the asset itself. The rights holders and the rights held by each rights holder are identified based on the asset identity. A request is automatically issued to the rights holders to approve use of the asset for the project. The potential licensee may use an interface to track progress of approvals from the rights holders. Unenforceable rights are detected and approval is automatically obtained. If all enforceable rights are cleared, the asset may be committed for approval by a project manager or other authority. When approved, a license to use the asset is automatically created between the potential licensee and each of the rights holders.

Abstract: Rights clearances management for assets, such as media assets. A rights brokerage service enables potential licensees to clears rights to use assets within designated projects, such as advertising campaign projects. The potential licensee uses an interface to select or identify an asset without necessarily accessing the asset itself. The rights holders and the rights held by each rights holder are identified based on the asset identity. A request is automatically issued to the rights holders to approve use of the asset for the project. The potential licensee may use an interface to track progress of approvals from the rights holders. Unenforceable rights are detected and approval is automatically obtained. If all enforceable rights are cleared, the asset may be committed for approval by a project manager or other authority. When approved, a license to use the asset is automatically created between the potential licensee and each of the rights holders.

Abstract: Managing negotiations to clear rights for using an asset. A rights requester requests approval through a broker to a rights holder, such as a film studio, to use an image or other asset in a project, such as an advertising campaign. The rights requester or broker provides initial terms, such as fee amounts, type of use, sample of use, territory, or other terms. The broker notifies the rights holder of the opportunity, and provides an interface that enables the rights holder to review, revise, forward, approve, or otherwise manipulate the opportunity. The interface also enables the rights holder to search, sort, filter, analyze, and obtain aggregated information on a number of opportunities. Based on such actions, the broker can propose additional or alternate terms or opportunities. The broker may also automatically accept a counter offer if the revised terms fall within predefined ranges. Alternatively, relays a requester's reply offer.

Abstract: Rights clearances management for assets, such as media assets. A rights brokerage service enables potential licensees to clears rights to use assets within designated projects, such as advertising campaign projects. The potential licensee uses an interface to select or identify an asset without necessarily accessing the asset itself. The rights holders and the rights held by each rights holder are identified based on the asset identity. A request is automatically issued to the rights holders to approve use of the asset for the project. The potential licensee may use an interface to track progress of approvals from the rights holders. Unenforceable rights are detected and approval is automatically obtained. If all enforceable rights are cleared, the asset may be committed for approval by a project manager or other authority. When approved, a license to use the asset is automatically created between the potential licensee and each of the rights holders.