Patents by Inventor David S. Mawhinney

David S. Mawhinney has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 9703877
    Abstract: The invention relates to a method and system for selecting personalized content for a user, the method being performed by an evaluation tool instantiated on a computing device and comprising the evaluation tool. The evaluation tool creates a content selection rule for the user for finding and filtering content items, such as advertising content. The tool generates a content selection algorithm from the content selection rule for determining which content items to present to the user and presents the content item to the user based on the content selection algorithm and allows the user to interact with the presented content item.
    Type: Grant
    Filed: October 23, 2015
    Date of Patent: July 11, 2017
    Assignee: LinkedIn Corporation
    Inventors: David S. Mawhinney, Dean Sherwood Thompson, Evan S. DiBiase, Matthew J. Fleckenstein, Sean J. Ammirati, Thi T. Avrahami
  • Publication number: 20160042083
    Abstract: The invention relates to a method and system for selecting personalized content for a user, the method being performed by an evaluation tool instantiated on a computing device and comprising the evaluation tool. The evaluation tool creates a content selection rule for the user for finding and filtering content items, such as advertising content. The tool generates a content selection algorithm from the content selection rule for determining which content items to present to the user and presents the content item to the user based on the content selection algorithm and allows the user to interact with the presented content item.
    Type: Application
    Filed: October 23, 2015
    Publication date: February 11, 2016
    Inventors: David S. Mawhinney, Dean Sherwood Thompson, Evan S. DiBiase, Matthew J. Fleckenstein, Sean J. Ammirati, Thi T. Avrahami
  • Patent number: 9208251
    Abstract: The invention relates to a method and system for selecting personalized content for a user, the method being performed by an evaluation tool instantiated on a computing device and comprising the evaluation tool. The evaluation tool creates a content selection rule for the user for finding and filtering content items, such as advertising content. The tool generates a content selection algorithm from the content selection rule for determining which content items to present to the user and presents the content item to the user based on the content selection algorithm and allows the user to interact with the presented content item. The tool also monitors the user's interaction with the presented content item for determining a modification of the content selection algorithm based on the user's interaction and presents the content item to the user based on the modified selection algorithm. The tool also enables the user to view and modify the selection rule and the content selection algorithm.
    Type: Grant
    Filed: January 18, 2008
    Date of Patent: December 8, 2015
    Assignee: LinkedIn Corporation
    Inventors: David S. Mawhinney, Dean S. Thompson, Evan S. DiBiase, Matthew J. Fleckenstein, Sean J. Ammirati, Thi T. Avrahami
  • Publication number: 20080209320
    Abstract: The invention relates to a method and system for selecting personalized content for a user, the method being performed by an evaluation tool instantiated on a computing device and comprising the evaluation tool. The evaluation tool creates a content selection rule for the user for finding and filtering content items, such as advertising content. The tool generates a content selection algorithm from the content selection rule for determining which content items to present to the user and presents the content item to the user based on the content selection algorithm and allows the user to interact with the presented content item. The tool also monitors the user's interaction with the presented content item for determining a modification of the content selection algorithm based on the user's interaction and presents the content item to the user based on the modified selection algorithm. The tool also enables the user to view and modify the selection rule and the content selection algorithm.
    Type: Application
    Filed: January 18, 2008
    Publication date: August 28, 2008
    Inventors: David S. Mawhinney, Dean S. Thompson, Evan S. DiBiase, Matthew J. Fleckenstein, Sean J. Ammirati, Thi T. Avrahami