Abstract: A system and method is provided wherein interactivity between several cellular devices and a server is provided for controlling games and other applications in a physical locale. The applications make use of the cellular device's display and input capabilities to send and receive private data. The server wirelessly communicates with the cellular devices at the locale. The server at the locale gathers input from cellular device users and outputs public information to the locale via display(s), speakers, and other output devices. The server may also interact with other servers existing at other locales by communicating over the Internet.