Abstract: A method is provided to classify whether video content is likely to be an advertisement or a non-advertisement. A curated database of video content items that includes a plurality of different video content items that were each previously identified as being an advertisement, and a plurality of different video content items that were each previously identified as not being an advertisement, are used to train a 2D CNN and a 3D CNN. The training of the 2D CNN includes learning characteristic visual and spatial features of advertisement images in the video content items compared to non-advertisement images in the video content items, the training resulting in weights being defined for the 2D CNN. The training of the 3D CNN includes learning a temporal structure and relationship over multiple image frames of the advertisements in the video content items compared to non-advertisement image frames in the video content items, the training resulting in weights being defined for the 3D CNN.