Abstract: A packaging configuration for a wiper blade protects the wiper of the wiper blade from undesirable deformation while in the packaging. The packaging configuration includes a wiper holder that is placed on the wiper blade. The wiper holders are disposed at each end of the wiper blade to prevent at least the ends of the deformable wiper from resting against the inside of the storage and display container. The wiper holders can be end caps or rings. The wiper holders define a chamber that receives the wiper and allows it to rest in an unstressed condition. The different configurations can be used alone or in combination.