Patents by Inventor Edelmiro Perez, Jr.

Edelmiro Perez, Jr. has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20160155149
    Abstract: Events generated by customer interaction during an internet-based session are made available for use by a system for tracking the effectiveness of web advertising campaigns. Event occurrences are collected for evaluation to determine whether campaign goals are being met. Campaigns are defined by rules indicating which ad content is to be displayed to which customers. Event types to be reported are selected depending on the needs of the particular campaign.
    Type: Application
    Filed: May 21, 2014
    Publication date: June 2, 2016
    Applicant: WEBAD CAMPAIGN ANALYTICS LP
    Inventors: Bruce C. Macartney-Filgate, Edelmiro Perez, JR., Carolyn C. Faour, Neil Dholakia
  • Publication number: 20140257986
    Abstract: Events generated by customer interaction during an internet-based session are made available for use by a system for tracking the effectiveness of web advertising campaigns. Event occurrences are collected for evaluation to determine whether campaign goals are being met. Campaigns are defined by rules indicating which ad content is to be displayed to which customers. Event types to be reported are selected depending on the needs of the particular campaign.
    Type: Application
    Filed: May 21, 2014
    Publication date: September 11, 2014
    Applicant: WEBAD CAMPAIGN ANALYTICS LP
    Inventors: Bruce C. Macartney-Filgate, Edelmiro Perez, JR., Carolyn C. Faour, Neil Dholakia
  • Patent number: 8781895
    Abstract: Events generated by customer interaction during an internet-based session are made available for use by a system for tracking the effectiveness of web advertising campaigns. Event occurrences are collected for evaluation to determine whether campaign goals are being met. Campaigns are defined by rules indicating which ad content is to be displayed to which customers. Event types to be reported are selected depending on the needs of the particular campaign.
    Type: Grant
    Filed: February 21, 2006
    Date of Patent: July 15, 2014
    Assignee: Webad Campaign Analytics LP
    Inventors: Bruce C. Macartney-Filgate, Edelmiro Perez, Jr., Carolyn C. Faour, Neil Dholakia