Abstract: A system and method for retrieving and redeeming product coupons, including the following steps: a) Offering a Web-based coupon retrieval and redemption application for downloading onto a compatible registered mobile device, preferably a mobile phone; b) Once the Web-based application has been downloaded and activated, receiving a coupon prompt from the mobile phone device for at least one item of interest at the store; c) Searching a system database of the Web-based application for at least one coupon corresponding to the item; d) Retrieving and forwarding the coupon to the mobile phone device in response to the coupon prompt at the store; e) Displaying the coupon in a display window of the mobile phone device; and f) Upon selection of the coupon, initiating a system for redeeming the coupon at the store.