Abstract: Techniques to provide a web-based system for local online advertising are described. A processor component executing on a web server and controlling a website may manage a website management component that may manage sessions associated with an account of a user while interacting with the website. An ad campaign profile engine including a campaign profile wizard may guide and assist the user in automatically creating multiple advertising campaigns. The campaign profile wizard may further accept a selection of one of the multiple advertising campaigns. An ad builder engine including an ad creation wizard may guide and assist the user in creating online and offline content for the selected advertising campaign. Other embodiments are described and claimed.

Abstract: The present application is directed towards systems and methods for providing audience interaction with a broadcast media program. A producer, utilizing an intuitive interface provided by a computing device can request audience input by providing polls or questions, which may be transmitted to a plurality of remote computing devices of the audience. An audience member may record a brief audio or video file, of up to a predetermined length, in response to a question via an application executed by their remote computing device. The application may transmit the recorded file to the computing device of the producer, who may review the recorded file and delete it, post it to a website, or download it for playback on air. Accordingly, the resulting system provides the ease, efficiency, and safety of asynchronous communication systems, while allowing audience members to hear their own comments and own voices on air.