Abstract: A process for creating a melded visual image to accompany a delivery of digital content. The melded image including at least a digital image associated with the digital content and a first placement image. The first placement image selected for delivery with the digital image in accordance with the execution of one or more rules concerning the digital content or the end user receiving the digital content. The melded image may contain constituent parts that have been altered such as changing the aspect ratio or transparency so that the digital image and the placement image can be displayed on a display screen associated with at least one class of player device that may play the digital content. The placement image may be part of an advertising campaign.