Abstract: A method and system for delivering value added service (VAS) applications offered by a service provider to a subscribing end user is presented. The method includes collecting, by a user service module, end user device information, forwarding, by the service provider, end user information, to a server, creating, by the service provider, target end user profiles, VAS application campaigns, and campaign schedules, and storing the same in the server. The method further comprises communicating, between the server and the user service module, to display an offer in the end user device for at least one of the VAS applications, in accordance with the target profiles, the application campaigns, and schedules, wherein, upon selecting by the user, the at least one of the VAS applications is loaded, installed, and activated in the end user device without further end user actions.