Patents by Inventor Glen Van Datta

Glen Van Datta has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 10467651
    Abstract: Systems and methods for verifying an advertisement impression in a digital environment are provided. In some aspects, methods of the subject technology include operations for defining a portion of the digital environment as an impression area, wherein the impression area is associated with a tagged advertisement area, providing a stream of an advertisement to the tagged advertisement area, and updating advertising impression information stored in memory regarding the advertisement, wherein an advertising impression is based on the identification of the character within the impression area and the availability of an unobstructed line-of-sight between the character and the tagged advertisement area. In some aspects, computer readable media are also provided.
    Type: Grant
    Filed: May 29, 2018
    Date of Patent: November 5, 2019
    Assignee: SONY INTERACTIVE ENTERTAINMENT AMERICA LLC
    Inventors: Glen van Datta, Gary Zalewski
  • Patent number: 10390101
    Abstract: A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content.
    Type: Grant
    Filed: April 20, 2015
    Date of Patent: August 20, 2019
    Assignee: SONY INTERACTIVE ENTERTAINMENT AMERICA LLC
    Inventors: Riley R. Russell, Glen Van Datta, Gary Zalewski
  • Publication number: 20180374116
    Abstract: Systems and methods for verifying an advertisement impression in a digital environment are provided. In some aspects, methods of the subject technology include operations for defining a portion of the digital environment as an impression area, wherein the impression area is associated with a tagged advertisement area, providing a stream of an advertisement to the tagged advertisement area, and updating advertising impression information stored in memory regarding the advertisement, wherein an advertising impression is based on the identification of the character within the impression area and the availability of an unobstructed line-of-sight between the character and the tagged advertisement area. In some aspects, computer readable media are also provided.
    Type: Application
    Filed: May 29, 2018
    Publication date: December 27, 2018
    Inventors: Glen van Datta, Gary Zalewski
  • Publication number: 20180276111
    Abstract: A load test environment computing system may include an electronic data store configured to store a configuration tool to generate a software infrastructure and an error analysis utility and one or more hardware processors configured to execute specific computer-executable instructions to cause the configuration tool to generate a configurable mock service. The configurable mock service may include an executable file and a service component of the mock service. The executable file may identify a hardware property of the service component, an operative functionality of the service component, and an electronic communication between the configurable mock service and at least one of: a client device, a database, or an external service. The one or more hardware processors may further be configured to execute specific computer-executable instructions to cause the configuration tool configuration tool to simulate the software infrastructure.
    Type: Application
    Filed: March 23, 2017
    Publication date: September 27, 2018
    Inventor: Glen Van Datta
  • Patent number: 10046239
    Abstract: A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.
    Type: Grant
    Filed: April 4, 2013
    Date of Patent: August 14, 2018
    Assignee: Sony Interactive Entertainment America LLC
    Inventors: Glen Van Datta, Gary Zalewski
  • Patent number: 9984388
    Abstract: Systems and methods for verifying an advertisement impression in a digital environment are provided. In some aspects, methods of the subject technology include operations for defining a portion of the digital environment as an impression area, wherein the impression area is associated with a tagged advertisement area, providing a stream of an advertisement to the tagged advertisement area, and updating advertising impression information stored in memory regarding the advertisement, wherein an advertising impression is based on the identification of the character within the impression area and the availability of an unobstructed line-of-sight between the character and the tagged advertisement area. In some aspects, computer readable media are also provided.
    Type: Grant
    Filed: October 5, 2016
    Date of Patent: May 29, 2018
    Assignee: SONY INTERACTIVE ENTERTAINMENT AMERICA LLC
    Inventors: Glen van Datta, Gary Zalewski
  • Patent number: 9873052
    Abstract: A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.
    Type: Grant
    Filed: April 4, 2013
    Date of Patent: January 23, 2018
    Assignee: Sony Interactive Entertainment America LLC
    Inventors: Glen Van Datta, Gary Zalewski
  • Publication number: 20180013802
    Abstract: The present invention relates to an application that is configured to be operated in a multi-participant environment on a computer network. The application manages participants in an online session of a multi-user application so that if one of the participants exits the session, the session can continue without interruption. The application initiates an online session of the multi-user application, wherein the online session includes two or more participants comprised of network computers that are communicatively linked to a computer network.
    Type: Application
    Filed: September 12, 2017
    Publication date: January 11, 2018
    Inventors: Masayuki Chatani, Glen Van Datta
  • Patent number: 9762631
    Abstract: The present invention relates to an application that is configured to be operated in a multi-participant environment on a computer network. The application manages participants in an online session of a multi-user application so that if one of the participants exits the session, the session can continue without interruption. The application initiates an online session of the multi-user application, wherein the online session includes two or more participants comprised of network computers that are communicatively linked to a computer network.
    Type: Grant
    Filed: May 21, 2014
    Date of Patent: September 12, 2017
    Assignee: SONY INTERACTIVE ENTERTAINMENT AMERICA LLC
    Inventors: Masayuki Chatani, Glen Van Datta
  • Publication number: 20170091804
    Abstract: Systems and methods for verifying an advertisement impression in a digital environment are provided. In some aspects, methods of the subject technology include operations for defining a portion of the digital environment as an impression area, wherein the impression area is associated with a tagged advertisement area, providing a stream of an advertisement to the tagged advertisement area, and updating advertising impression information stored in memory regarding the advertisement, wherein an advertising impression is based on the identification of the character within the impression area and the availability of an unobstructed line-of-sight between the character and the tagged advertisement area. In some aspects, computer readable media are also provided.
    Type: Application
    Filed: October 5, 2016
    Publication date: March 30, 2017
    Inventors: Glen van Datta, Gary Zalewski
  • Patent number: 9466074
    Abstract: Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.
    Type: Grant
    Filed: July 21, 2014
    Date of Patent: October 11, 2016
    Assignee: SONY INTERACTIVE ENTERTAINMENT AMERICA LLC
    Inventors: Glen van Datta, Gary Zalewski
  • Publication number: 20160027053
    Abstract: A system and method for placing an advertisement in a digital environment based upon a user's choice, subject to certain predetermined parameters, is disclosed. Through the method, a user is assigned a rating based upon, for example, his performance in a game. A list of advertisements which correspond to that rating is displayed to the user, who may then select a desired advertisement from the list. The selected advertisement is then displayed in the digital environment. Reports may be generated based upon the advertisements selected and the number of selections and/or impressions (e.g., uses or viewings) by the user, which may be sent to advertisers.
    Type: Application
    Filed: October 5, 2015
    Publication date: January 28, 2016
    Inventors: Glen Van Datta, Marty Poulin
  • Patent number: 9195991
    Abstract: A system and method for placing an advertisement in a digital environment based upon a user's choice, subject to certain predetermined parameters, is disclosed. Through the method, a user is assigned a rating based upon, for example, his performance in a game. A list of advertisements which correspond to that rating is displayed to the user, who may then select a desired advertisement from the list. The selected advertisement is then displayed in the digital environment. Reports may be generated based upon the advertisements selected and the number of selections and/or impressions (e.g., uses or viewings) by the user, which may be sent to advertisers.
    Type: Grant
    Filed: September 16, 2013
    Date of Patent: November 24, 2015
    Assignee: Sony Computer Entertainment America LLC
    Inventors: Glen van Datta, Marty Poulin
  • Publication number: 20150294368
    Abstract: A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content.
    Type: Application
    Filed: April 20, 2015
    Publication date: October 15, 2015
    Inventors: Riley R. Russell, Glen Van Datta, Gary Zalewski
  • Patent number: 9129301
    Abstract: A system and method for placing an advertisement in a digital environment based upon a user's choice, subject to certain predetermined parameters, is disclosed. Through the method, a user is assigned a rating based upon, for example, his performance in a game. A list of advertisements which correspond to that rating is displayed to the user, who may then select a desired advertisement from the list. The selected advertisement is then displayed in the digital environment. Reports may be generated based upon the advertisements selected and the number of selections and/or impressions (e.g., uses or viewings) by the user, which may be sent to advertisers.
    Type: Grant
    Filed: June 13, 2006
    Date of Patent: September 8, 2015
    Assignee: Sony Computer Entertainment America LLC
    Inventors: Glen van Datta, Marty Poulin
  • Patent number: 9015747
    Abstract: A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content.
    Type: Grant
    Filed: July 26, 2011
    Date of Patent: April 21, 2015
    Assignee: Sony Computer Entertainment America LLC
    Inventors: Riley R. Russell, Glen van Datta, Gary Zalewski
  • Publication number: 20140324576
    Abstract: Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.
    Type: Application
    Filed: July 21, 2014
    Publication date: October 30, 2014
    Inventors: Glen van Datta, Gary Zalewski
  • Publication number: 20140256449
    Abstract: The present invention relates to an application that is configured to be operated in a multi-participant environment on a computer network. The application manages participants in an online session of a multi-user application so that if one of the participants exits the session, the session can continue without interruption. The application initiates an online session of the multi-user application, wherein the online session includes two or more participants comprised of network computers that are communicatively linked to a computer network.
    Type: Application
    Filed: May 21, 2014
    Publication date: September 11, 2014
    Applicant: Sony Computer Entertainment America LLC
    Inventors: Masayuki Chatani, Glen Van Datta
  • Patent number: 8795076
    Abstract: Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.
    Type: Grant
    Filed: July 10, 2013
    Date of Patent: August 5, 2014
    Assignee: Sony Computer Entertainment America LLC
    Inventors: Glen van Datta, Gary Zalewski
  • Patent number: 8793315
    Abstract: The present invention relates to an application that is configured to be operated in a multi-participant environment on a computer network. The application manages participants in an online session of a multi-user application so that if one of the participants exits the session, the session can continue without interruption. The application initiates an online session of the multi-user application, wherein the online session includes two or more participants comprised of network computers that are communicatively linked to a computer network.
    Type: Grant
    Filed: July 21, 2010
    Date of Patent: July 29, 2014
    Assignee: Sony Computer Entertainment America LLC
    Inventors: Masayuki Chatani, Glen Van Datta