Abstract: Lead distribution systems and methods distribute consumer business leads received from lead sources for routing to one or more destinations that will use the lead and/or will forward the lead to another destination. The system identifies a set of most profitable destinations for each lead, while complying with business rules associated with the lead source and the destinations. For each lead, the system identifies a set of candidate destinations, each with associated business rules. The candidate destinations may include destinations with which the system has established business rules, destinations with which the lead source has established business rules, or both. For leads that may be multi-distributed, different business rules may apply to each time the lead is distributed. When both the lead distribution system and the source have different business rules established with a destination, the rules established by the source may take precedence over those of the lead distribution system.

Abstract: Lead distribution systems and methods distribute consumer business leads received from lead sources for routing to one or more destinations that use the leads and/or forward the leads to another destination. A quality level is assessed for each lead source, based in part on a percentage of leads from the source that result in a desired business transaction with the ultimate user of the lead. The system identifies a set of most profitable destinations for each lead, while maintaining a desired overall quality level and flow rate of leads routed to each destination. Adjusting the quality ratings of the lead sources may advantageously be used to affect the placement of their leads with destinations.

Abstract: Lead distribution systems and methods distribute consumer business leads received from lead sources for routing to one or more destinations that will use the lead and/or will forward the lead to another destination. The system identifies a set of most profitable destinations for each lead based on a margin score, while complying with business rules associated with the lead source and destinations. Each lead source is associated with at least one cost score, reflective of a monetary cost for the lead and of other business considerations associated with the lead source. Candidate destinations are each associated with a revenue score, reflective of an amount to be paid for a lead and of other business considerations associated with the destination. A margin score for each destination is calculated based on the cost and revenue scores, and the lead is distributed, based at least in part on the calculated margin scores.

Abstract: Opportunity distribution systems and methods distribute business opportunities received from lead sources for routing to one or more destination businesses that will make use the opportunity, such as an opportunity to place a webpage advertisement on a webpage that is being served to a viewer. The system identifies a set of most profitable destinations for each opportunity, for each routing, while complying with business rules associated with the opportunity source and the destination businesses. System variables associated with the lead source and the destinations may be advantageously adjusted to maintain desired flow rate and quality levels of leads to each destination and to maximize profit to the system. A system administrator module and log of lead transactions allows the system to review previous performance and to carry out simulations in order to identify desired adjustments to system variables.

Abstract: Lead distribution systems and methods distribute consumer business leads received from lead sources for routing to one or more destinations that will use the lead and/or will forward the lead to another destination. The system identifies a set of most profitable destinations for each lead, while complying with business rules associated with the lead source and the destinations. For each lead, the system identifies a set of candidate destinations, each with associated business rules. The candidate destinations may include destinations with which the system has established business rules, destinations with which the lead source has established business rules, or both. For leads that may be multi-distributed, different business rules may apply to each time the lead is distributed. When both the lead distribution system and the source have different business rules established with a destination, the rules established by the source may take precedence over those of the lead distribution system.

Abstract: Opportunity distribution systems and methods distribute business opportunities received from lead sources for routing to one or more destination businesses that will make use the opportunity, such as an opportunity to place a webpage advertisement on a webpage that is being served to a viewer. The system identifies a set of most profitable destinations for each opportunity, for each routing, while complying with business rules associated with the opportunity source and the destination businesses. System variables associated with the lead source and the destinations may be advantageously adjusted to maintain desired flow rate and quality levels of leads to each destination and to maximize profit to the system. A system administrator module and log of lead transactions allows the system to review previous performance and to carry out simulations in order to identify desired adjustments to system variables.

Abstract: Lead distribution systems and methods distribute consumer business leads received from lead sources for routing to one or more destinations that use the leads and/or forward the leads to another destination. A quality level is assessed for each lead source, based in part on a percentage of leads from the source that result in a desired business transaction with the ultimate user of the lead. The system identifies a set of most profitable destinations for each lead, while maintaining a desired overall quality level and flow rate of leads routed to each destination. Adjusting the quality ratings of the lead sources may advantageously be used to affect the placement of their leads with destinations.

Abstract: Lead distribution systems and methods distribute consumer business leads received from lead sources for routing to one or more destinations that will use the lead and/or will forward the lead to another destination. The system identifies a set of most profitable destinations for each lead, while complying with business rules associated with the lead source and the destinations. For each lead, the system identifies a set of candidate destinations. The candidate destinations may include destinations for which the system has established exclusions, destinations for which the lead source has established exclusions, or both.

Abstract: Lead distribution systems and methods distribute consumer business leads received from lead sources for routing to one or more destinations that will use the lead and/or will forward the lead to another destination. The system identifies a set of most profitable destinations for each lead based on a margin score, while complying with business rules associated with the lead source and destinations. Each lead source is associated with at least one cost score, reflective of a monetary cost for the lead and of other business considerations associated with the lead source. Candidate destinations are each associated with a revenue score, reflective of an amount to be paid for a lead and of other business considerations associated with the destination. A margin score for each destination is calculated based on the cost and revenue scores, and the lead is distributed, based at least in part on the calculated margin scores.

Abstract: Lead distribution systems and methods distribute consumer business leads received from lead sources for routing to one or more destinations that will use the lead and/or will forward the lead to another destination. The system identifies a set of most profitable destinations for each lead, while complying with business rules associated with the lead source and the destinations. For each lead, the system identifies a set of candidate destinations, each with associated business rules. The candidate destinations may include destinations with which the system has established business rules, destinations with which the lead source has established business rules, or both. For leads that may be multi-distributed, different business rules may apply to each time the lead is distributed. When both the lead distribution system and the source have different business rules established with a destination, the rules established by the source may take precedence over those of the lead distribution system.