Patents by Inventor Gregory Joseph Badros
Gregory Joseph Badros has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20130124447Abstract: A social networking system infers a user's present interests based on the user's recent actions and/or the recent actions of the user's connections in the social networking system. The social networking system also determines a set of concepts associated with each of a set of information items, such as advertisements. By matching the user's present interests with the concepts associated with the information items, the social networking system selects one or more of the information items that are likely to be of present interest to the user. At least one of the matched interests and concepts are not identical. The social networking system then presents the selected information items for display to the user, thereby providing information based on an inferred temporal relevance of that information to the user.Type: ApplicationFiled: November 14, 2011Publication date: May 16, 2013Inventors: Gregory Joseph Badros, Rajat Raina, Ding Zhou, Tudor Andrei Alexandrescu, Nuwan Senaratna, Hong Ge, Chi Wang, Alon Amit, John Hegeman
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Publication number: 20130124308Abstract: An online advertising system receives ads from advertisers, which may also provide associated budgets, time period constraints, impressions goals, and performance weightings for the ads. When an ad is requesting from the advertising system from a client, a bid may be determined for each ad based on the budget associated the ad and/or the impressions goal associated with the ad. Ad performance associated with the ad request may be predicted, and a bid may be determined for each ad based on the performance weightings and the predicted performance associated with the ad request. The bid for an ad may be weighted by the pace of budget consumption by the ad, or by the pace of the ad progressing towards the ad's impression goal. An ad is selected for display to the client from among the one or more ads based on the determined bids for the ads.Type: ApplicationFiled: November 10, 2011Publication date: May 16, 2013Inventors: John Hegeman, Rong Yan, Gregory Joseph Badros
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Patent number: 8423413Abstract: An advertisement for use with an online ad serving system may be automatically checked for compliance with one or more policies of the online ad serving system. If the advertisement is approved, then it is allowed by be served by the ad serving system. Follow up checks of the advertisement may be scheduled. One follow up check may be to test a landing page of the advertisement for compliance with policies. If the advertisement is not approved, hints for making the ad comply with one or more violated policies may be provided to an advertiser associated with the ad, and/or an ad serving system customer service representative. Determining whether or not to approve the advertisement may include determining violations of one or more policies by the advertisement, and, for each of the violations, determining whether or not to exempt the violation.Type: GrantFiled: December 30, 2004Date of Patent: April 16, 2013Assignee: Google Inc.Inventors: Gregory Joseph Badros, Robert J. Stets, Lucy Zhang
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Patent number: 8359235Abstract: Marketing techniques are disclosed that allow companies to efficiently identify target businesses to solicit for purchase of advertising products. One embodiment includes a map-based interface for selecting a neighborhood and locating any businesses known to a company selling advertising products in that area, with the intent of allowing a company representative to select a set of those businesses to contact regarding the company's advertising products. The map displays business listings as markers on the map, with color-coding used to indicate listings the representative has already contacted, and listings that some other representative has contacted.Type: GrantFiled: July 28, 2011Date of Patent: January 22, 2013Assignee: Google Inc.Inventors: David Santoro, David S. Young, John Callaway, Osi Imeokparia, Gregory Joseph Badros
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Patent number: 8326689Abstract: Different advertisers that may have different value propositions and that may desire different types of ad spots may effectively participate in an advertising network. An advertiser may express various value propositions using various types of offers, such as offers (or maximum offers) per impression, selection, and/or conversion (or some other user event). Probabilities of events, associated with offers, occurring may be used to allow different advertisers with different value propositions to compete against one another in an arbitration such as an auction. Advertisers may target the serving of their ads to keywords (search and/or content), particular publications or properties, particular vertical categories, other types of ad spots, etc.Type: GrantFiled: September 16, 2005Date of Patent: December 4, 2012Assignee: Google Inc.Inventors: Sumit Agarwal, Gregory Joseph Badros, John Fu
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Publication number: 20120197837Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.Type: ApplicationFiled: April 9, 2012Publication date: August 2, 2012Applicant: GOOGLE INC.Inventors: Gregory Joseph Badros, Stephen R. Lawrence
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Patent number: 8166017Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.Type: GrantFiled: June 30, 2011Date of Patent: April 24, 2012Assignee: Google Inc.Inventors: Gregory Joseph Badros, Stephen Lawrence
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Publication number: 20120084160Abstract: Third-party publishers (such as websites) provide online advertisements combined with social endorsement information to users. A request for an advertisement is received from a viewing user via a third-party publisher system. A particular advertisement is selected in response to this request, and one or more advertisement tags associated with the advertisement are retrieved. The advertisement tags comprise information related to the advertisement. Social networking system data for users related to the viewing user is retrieved. Social endorsement information is obtained using the social networking system data and the advertisement tags associated with the advertisement. The social endorsement information and the advertisement are then combined and transmitted to the third-party publisher system, or are transmitted individually for combination by the third-party publisher system.Type: ApplicationFiled: October 5, 2010Publication date: April 5, 2012Inventors: Gregory Joseph Badros, Ami Vora, David Benjamin Fischer, Kent Schoen, Timothy Kendall
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Patent number: 8150830Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.Type: GrantFiled: June 30, 2011Date of Patent: April 3, 2012Assignee: Google Inc.Inventors: Gregory Joseph Badros, Stephen Lawrence
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Publication number: 20110314008Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.Type: ApplicationFiled: June 30, 2011Publication date: December 22, 2011Applicant: Google Inc.Inventors: Gregory Joseph Badros, Stephen R. Lawrence
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Publication number: 20110258174Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.Type: ApplicationFiled: June 30, 2011Publication date: October 20, 2011Applicant: GOOGLE INC.Inventors: Gregory Joseph Badros, Stephen R. Lawrence
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Patent number: 8015170Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.Type: GrantFiled: April 8, 2008Date of Patent: September 6, 2011Assignee: Google Inc.Inventors: Gregory Joseph Badros, Stephen Lawrence
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Patent number: 8010407Abstract: Marketing techniques are disclosed that allow companies to efficiently identify target businesses to solicit for purchase of advertising products. One embodiment includes a map-based interface for selecting a neighborhood and locating any businesses known to a company selling advertising products in that area, with the intent of allowing a company representative to select a set of those businesses to contact regarding the company's advertising products. The map displays business listings as markers on the map, with color-coding used to indicate listings the representative has already contacted, and listings that some other representative has contacted.Type: GrantFiled: November 14, 2007Date of Patent: August 30, 2011Assignee: Google Inc.Inventors: David Santoro, David S. Young, John Callaway, Osi Imeokparia, Gregory Joseph Badros
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Patent number: 7725502Abstract: A system and method for time-multiplexing the display of a plurality of electronic documents are provided. Time-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis is determined. The plurality of selected documents are caused to be displayed at an output device in a predetermined sequence according to the time-multiplexing criteria. The time-multiplexing criteria may be a variety of criteria related to the selected documents, the source of the selected documents, or other factors such as a relevance to a concept and one or more preferences associated with the selected documents.Type: GrantFiled: June 15, 2005Date of Patent: May 25, 2010Assignee: Google Inc.Inventors: Gregory Joseph Badros, Jeff Eddings, Rama Ranganath
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Publication number: 20100094867Abstract: A system and method for time-multiplexing the display of a plurality of electronic documents are provided. Time-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis is determined. The plurality of selected documents are caused to be displayed at an output device in a predetermined sequence according to the time-multiplexing criteria. The time-multiplexing criteria may be a variety of criteria related to the selected documents, the source of the selected documents, or other factors such as a relevance to a concept and one or more preferences associated with the selected documents.Type: ApplicationFiled: September 8, 2009Publication date: April 15, 2010Applicant: Google Inc.Inventors: Gregory Joseph Badros, Jeff Eddings, Rama Ranganath
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Patent number: 7523096Abstract: Systems and methods for personalized network searching are described. A search engine implements a method comprising receiving a search query, determining a personalized result by searching a personalized search object using the search query, determining a general result by searching a general search object using the search query, and providing a search result for the search query based at least in part on the personalized result and the general result. The search engine may utilize ratings or annotations associated with the previously identified uniform resource locator to locate and sort results.Type: GrantFiled: December 3, 2003Date of Patent: April 21, 2009Assignee: Google Inc.Inventors: Gregory Joseph Badros, Stephen R. Lawrence
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Patent number: 7516118Abstract: Systems and methods for assisted network browsing are described. In one described method, a client device receives an interest signal indicating a user's interest in a hyperlink contained in a first document. The client device responds to the interest signal by generating a request signal comprising a request for third-party-provided information about a second document associated with the hyperlink. The client device receives the requested third-party-provided information and causes it to be output in association with the first document.Type: GrantFiled: December 31, 2003Date of Patent: April 7, 2009Assignee: Google Inc.Inventors: Gregory Joseph Badros, David Ariel Cohn, Radhika Malpani, John Dominlck Piscitello
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Publication number: 20090043649Abstract: A threshold measure is determined for an advertisement based on one or more parameters associated with the advertisement. A determination is made as to whether the threshold measure exceeds a filter threshold. The advertisement is promoted if the threshold measure exceeds the filter threshold, and an actual cost-per-click for the advertisement based on the one or more parameters and the filter threshold if the advertisement is promoted.Type: ApplicationFiled: August 10, 2007Publication date: February 12, 2009Applicant: Google Inc.Inventors: Daniel M. Wright, Diane L. Tang, Nicholas C. Fox, Ilia Mirkin, Clayton W. Bavor, JR., Gregory Joseph Badros
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Publication number: 20080294524Abstract: A method is provided. The method includes receiving at a central system advertisement identifiers associated with one or more advertisements, receiving one or more identifiers of web locations to be targeted by the advertisements, receiving one or more non-keyword bids for a display of each of the advertisements, and generating a score associated with each of the one or more advertisements using the non-keyword bid in an advertising auction.Type: ApplicationFiled: March 12, 2008Publication date: November 27, 2008Applicant: GOOGLE INC.Inventors: Gregory Joseph Badros, Brian Axe, Sumit Agarwal, Leora Ruth Wiseman, Deepak Jindal
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Publication number: 20080276266Abstract: Methods, systems, and apparatus, including computer program products, for characterizing content for content targeting. A first content item is received. One or more content boundaries are determined for the first content item. The content boundaries segment the first content item into a plurality of segments. One or more respective targeting criteria are determined for at least one segment. One or more second content items are identified for a respective content boundary based on the targeting criteria for one or more of the segments preceding or succeeding the respective content boundary. Access to the identified second content items is provided for presentation or storage on a device.Type: ApplicationFiled: April 18, 2007Publication date: November 6, 2008Applicant: GOOGLE INC.Inventors: Jill A. Huchital, Gregory Joseph Badros