Abstract: Integrating programming media and commercial material for presentation as a composite program of a set length of time for use at a web site on the Internet. Programming and commercial material is captured and defined on a memory device. The programming and commercial material is then encoded with such custom enhancements of the audio and video determined to be desirable for improved quality. The audio and video running time of each portion of the content is adjusted within standard program format. The commercial content is encoded in post processing to match the setting used on programming content. The encoded programming content is split into individual files transmitting finalized content to a distribution server. The finalized content is then arranged into program format consisting of individual program content files interspersed with selected commercial content files using a side server. A play list may be prepared arranging the finalized content into final program format.