Abstract: A system to optimize a website for a search of a topic includes a processor, a memory, and instructions to cause the processor to receive at least one term related to the topic, and to receive web objects pertaining to the website to be optimized. The system is to calculate at least one metric pertaining to the at least one term and the web objects.

Abstract: The inventive subject matter is generally directed to a cross channel optimization system, methods, and related software which provide for the conducting of experiments and/or optimization of digital content across a plurality of external content systems to user of the external content systems.

Abstract: A system includes a multidimensional data processing system storing meta data identifying a plurality of variables, a plurality of dimensions for each variable describing attributes of the variable, and a plurality of levels in each dimension. The meta data also identifies a hierarchy of the dimensions and levels for each variable. The multidimensional data processing system is configured to use the meta data to perform multidimensional queries to retrieve data for one or more of the variables from data storage. The system also includes a variable determination module determining at least one variable of the plurality variables operable to be used to generate a model, and a model generator receiving the data from the multidimensional data processing system and generating a model using the data.

Abstract: A system is configured to modify a website to optimize the website for an organic search of a topic. The system includes a data management module configured to receive search terms for the topic, receive related terms to the search terms for the topic, and receive website input data. The system also includes a scanning module configured to scan and index web pages and web objects in the website and identify a subset of web pages and web objects associated with the search terms and the related terms. The system also includes an optimizing module configured to process the subset of web pages and web objects from the website by prioritizing the subset of web pages and web objects or measuring a metric with respect to the subset of web pages and web objects. The search terms and related terms are deployed into the subset of web pages and web objects on the website based on the processing.

Abstract: The inventive subject matter is generally directed to a cross channel optimization system, methods, and related software which provide for the conducting of experiments and/or optimization of digital content across a plurality of external content systems to user of the external content systems.

Abstract: A system is configured to modify a website to optimize the website for an organic search of a topic. The system includes a data management module configured to receive search terms for the topic, receive related terms to the search terms for the topic, and receive website input data. The system also includes a scanning module configured to scan and index web pages and web objects in the website and identify a subset of web pages and web objects associated with the search terms and the related terms. The system also includes an optimizing module configured to process the subset of web pages and web objects from the website by prioritizing the subset of web pages and web objects or measuring a metric with respect to the subset of web pages and web objects. The search terms and related terms are deployed into the subset of web pages and web objects on the website based on the processing.

Abstract: A marketing optimization system triggers offline marketing actions based on online behavior. The system stores trigger events including conditions for each trigger event. The system also stores captured online behavior. The system includes a cross-channel campaign engine configured to determine from the captured online behavior whether the conditions are satisfied for a stored trigger event. If the conditions are satisfied, the cross-channel campaign engine triggers an offline marketing action associated with the trigger event. The system also optimizes trigger events based on an analysis of the captured online behavior.

Abstract: A system includes a multidimensional data processing system storing meta data identifying a plurality of variables, a plurality of dimensions for each variable describing attributes of the variable, and a plurality of levels in each dimension. The meta data also identifies a hierarchy of the dimensions and levels for each variable. The multidimensional data processing system is configured to use the meta data to perform multidimensional queries to retrieve data for one or more of the variables from data storage. The system also includes a variable determination module determining at least one variable of the plurality variables operable to be used to generate a model, and a model generator receiving the data from the multidimensional data processing system and generating a model using the data.

Abstract: The inventive subject matter is generally directed to a cross channel optimization system, methods, and related software which provide for the conducting of experiments and/or optimization of digital content across a plurality of external content systems to user of the external content systems.

Abstract: An automated system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment over a data network. An observation module collects observation data relating to user behavior for each treatment. A scripting/scheduling engine coordinates the operation of the experiment engine and the observation module.

Abstract: An automated system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment over a data network. An observation module collects observation data relating to user behavior for each treatment. A scripting/scheduling engine coordinates the operation of the experiment engine and the observation module.

Abstract: An automated system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment over a data network. An observation module collects observation data relating to user behavior for each treatment. A scripting/scheduling engine coordinates the operation of the experiment engine and the observation module.