Abstract: A method for issuing an invitation to a show and compiling demographic information comprising: forming an invitation-only, no-cost-to-attendee ticket website on a server comprising invitee information; using demographic information to select at least one invitee to receive a promotional ticket; transmitting the promotional ticket to a client device of the invitee; using the client device to display the ticket, wherein the promotional ticket comprises invitee information and at least one validation code; wirelessly transmitting the validation code to the server, thereby changing the at least one invitee to at least one invited attendee; comparing the validation code with the invitee information for the at least one invited attendee to authenticate the promotional ticket and track attendance of the at least one invitee; and storing the tracked attendance and the invitee information in data storage.