Abstract: Apparatus for and method of attaching a strip of a first material having a hot melt adhesive on both sides thereof to a second web of material. A web of first material is advanced toward and through a cutting station a distance substantially equal to the width of the strip to be formed therefrom and a strip is cut from the end of the web. The cut strip is held on the moving cutting member and is transferred to an anvil on a rotary transfer drum while the drum is stationary. The transfer drum is then rotated, with the strip on an anvil thereof, to a tacking station where a second web of material is supplied at a substantially constant velocity. The strip on the anvil is moved through the tacking station at a velocity substantially equal to the velocity of the second web and is brought into contact with a first surface of the second web.