Abstract: A data collection system comprises magnetically encoded tickets and reading/writing/data collection elements -- one or more magnetic transducers -- for reading from (and/or writing on) the tickets together with means for manual input of data onto storage media while selectively maintaining running totals. The tickets are fed into a reading/writing apparatus comprising a self-aligning means, a pivotal platform movable between loading and read/write positions and further comprising a motor driven capture and eject mechanism. The tickets are either automatically ejected by the motor after reading/writing or manually releasable if not capable of reading/writing or eject. The ticket is maintained in effective, reliable reading contact with the transducer(s) during reading/writing.