Patents by Inventor Joerg Heilig

Joerg Heilig has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 10430453
    Abstract: A selected target location is used as a basis for selecting an alternate target location for distribution of content. The alternate target location is selected based on historical information about user activity involving the selected target location and may include an analysis of time records associated with locations included in the historical data.
    Type: Grant
    Filed: August 4, 2017
    Date of Patent: October 1, 2019
    Assignee: Google LLC
    Inventors: Robert F. Day, John W. L. Merrill, Joerg Heilig
  • Patent number: 9754285
    Abstract: A selected target location is used as a basis for selecting an alternate target location for distribution of content. The alternate target location is selected based on historical information about user activity involving the selected target location and may include an analysis of time records associated with locations included in the historical data.
    Type: Grant
    Filed: September 30, 2009
    Date of Patent: September 5, 2017
    Assignee: Google Inc.
    Inventors: Robert F. Day, John W. Merrill, Joerg Heilig
  • Publication number: 20170193562
    Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.
    Type: Application
    Filed: March 21, 2017
    Publication date: July 6, 2017
    Inventors: Joerg Heilig, Scott Spencer, Rahul Bafna, Wayne W. Lin
  • Patent number: 9639890
    Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.
    Type: Grant
    Filed: October 28, 2009
    Date of Patent: May 2, 2017
    Assignee: Google Inc.
    Inventors: Joerg Heilig, Scott Spencer, Rahul Bafna, Wayne W. Lin
  • Patent number: 9274774
    Abstract: Systems and techniques to provide for software installation. In general, in one implementation, the technique includes detecting selection of one or more applications by a user; creating a manifest for the one or more applications, the manifest including a reference to the one or more applications and a reference to one or more installers, where each of the one or more applications is associated with a unique one of the one or more installers; and providing the manifest to a target system where each of the one or more applications can be installed, none of the applications or installers being provided in the manifest.
    Type: Grant
    Filed: October 28, 2005
    Date of Patent: March 1, 2016
    Assignee: Google Inc.
    Inventors: Sorin Jianu, Sundar Pichai, Jocelyn Lin, Ann Mei Chang, Othman Laraki, Joerg Heilig, John Fu, Shankar Ganesh, Jian Li, Jesse Savage, Carl Schedvin
  • Publication number: 20150262250
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Application
    Filed: June 2, 2015
    Publication date: September 17, 2015
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie A. Black, Joerg Heilig, Thomas R. Stanis
  • Publication number: 20150193215
    Abstract: Systems and techniques to provide for software installation. In general, in one implementation, the technique includes detecting selection of one or more applications by a user; creating a manifest for the one or more applications, the manifest including a reference to the one or more applications and a reference to one or more installers, where each of the one or more applications is associated with a unique one of the one or more installers; and providing the manifest to a target system where each of the one or more applications can be installed, none of the applications or installers being provided in the manifest.
    Type: Application
    Filed: October 28, 2005
    Publication date: July 9, 2015
    Inventors: Sorin Jianu, Sundar Pichai, Jocelyn Lin, Ann Mei Chang, Othman Laraki, Joerg Heilig, John Fu, Shankar Ganesh, Jian Li, Jesse Savage, Carl Schedvin
  • Patent number: 9058613
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Grant
    Filed: October 7, 2011
    Date of Patent: June 16, 2015
    Assignee: Google Inc.
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
  • Patent number: 8700452
    Abstract: Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.
    Type: Grant
    Filed: October 31, 2008
    Date of Patent: April 15, 2014
    Assignee: Google Inc.
    Inventors: Wendy R. McKennon, Bhavesh R. Mehta, Dustin S. Jackson, Abhinay Sharma, Scott S. Benson, Andrew E. Silverman, Dan Siroker, Robert Kniaz, Nicholas C. Fox, Markus Mock, James A. Gallagher, Benjamin A. Hardy, Mark K. Rose, Kai Chen, Joerg Heilig
  • Patent number: 8521598
    Abstract: A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system.
    Type: Grant
    Filed: September 14, 2012
    Date of Patent: August 27, 2013
    Assignee: Google Inc.
    Inventors: Parag Samdadiya, Rama Ranganath, Joerg Heilig
  • Patent number: 8473339
    Abstract: Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.
    Type: Grant
    Filed: July 26, 2012
    Date of Patent: June 25, 2013
    Assignee: Google Inc.
    Inventors: Wendy R. McKennon, Bhavesh R. Mehta, Dustin S. Jackson, Abhinay Sharma, Scott S. Benson, Andrew E. Silverman, Dan Siroker, Robert Kniaz, Nicholas C. Fox, Markus Mock, James A. Gallagher, Benjamin A. Hardy, Mark K. Rose, Kai Chen, Joerg Heilig
  • Patent number: 8335721
    Abstract: A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system.
    Type: Grant
    Filed: October 1, 2008
    Date of Patent: December 18, 2012
    Assignee: Google Inc.
    Inventors: Parag Samdadiya, Rama Ranganath, Joerg Heilig
  • Patent number: 8261258
    Abstract: Systems and techniques to provide for software installation. In general, in one implementation, the technique includes receiving a manifest, the manifest including a reference to one or more applications to be installed, obtaining an installer associated with an application, and using the associated installer to install the application on a target system, the application and the associated installer not being provided in the manifest.
    Type: Grant
    Filed: October 28, 2005
    Date of Patent: September 4, 2012
    Assignee: Google Inc.
    Inventors: Sorin Jianu, Sundar Pichai, Jocelyn Lin, Ann Mei Chang, Othman Laraki, Joerg Heilig, John Fu, Shankar Ganesh, Jian Li, Jesse Savage
  • Publication number: 20120089459
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Application
    Filed: October 7, 2011
    Publication date: April 12, 2012
    Applicant: GOOGLE INC.
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
  • Patent number: 8036936
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Grant
    Filed: February 19, 2008
    Date of Patent: October 11, 2011
    Assignee: Google Inc.
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
  • Publication number: 20110040617
    Abstract: Publisher yield can be managed by establishing a revenue model that represents a relationship between ad revenue for a publisher of a web site and a plurality of parameters. The parameters can include, e.g., a minimum price for an advertiser to place an ad on a web page of the web site through an ad network, a number of advertiser ads presented on the web page, and a number of house ads presented on the web page. Values of the parameters are adjusted based on the revenue model to increase the ad revenue to the publisher. This may include adjusting the minimum price for an advertiser to place an ad on the web page through the ad network, the number of advertiser ads presented on the web page, and/or the number of house ads presented on the web page.
    Type: Application
    Filed: August 11, 2009
    Publication date: February 17, 2011
    Applicant: GOOGLE INC.
    Inventors: Rajas Moonka, Sean Harvey, Jason C. Miller, Joerg Heilig
  • Publication number: 20100306048
    Abstract: Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.
    Type: Application
    Filed: July 22, 2009
    Publication date: December 2, 2010
    Applicant: GOOGLE INC.
    Inventors: Adrian Dumitru Corduneanu, Eyal Manor, Scott Spencer, Joerg Heilig
  • Publication number: 20100114716
    Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.
    Type: Application
    Filed: October 28, 2009
    Publication date: May 6, 2010
    Applicant: GOOGLE INC.
    Inventors: Joerg Heilig, Scott Spencer, Rahul Bafna, Wayne W. Lin
  • Publication number: 20100082422
    Abstract: A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system.
    Type: Application
    Filed: October 1, 2008
    Publication date: April 1, 2010
    Applicant: GOOGLE INC.
    Inventors: Joerg Heilig, Parag Samdadiya, Rama Ranganath
  • Publication number: 20090210385
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Application
    Filed: February 19, 2008
    Publication date: August 20, 2009
    Applicant: GOOGLE INC.
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis