Patents by Inventor Joerg Heilig
Joerg Heilig has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20240119515Abstract: Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.Type: ApplicationFiled: October 3, 2023Publication date: April 11, 2024Inventors: Adrian Dumitru Corduneanu, Eyal Manor, Scott Spencer, Joerg Heilig
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Patent number: 11810184Abstract: Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.Type: GrantFiled: April 5, 2021Date of Patent: November 7, 2023Assignee: Google LLCInventors: Adrian Dumitru Corduneanu, Eyal Manor, Scott Spencer, Joerg Heilig
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Publication number: 20220114618Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.Type: ApplicationFiled: December 20, 2021Publication date: April 14, 2022Inventors: Joerg Heilig, Scott Spencer, Rahul Bafna, Wayne W. Lin
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Patent number: 11210707Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.Type: GrantFiled: April 22, 2020Date of Patent: December 28, 2021Assignee: Google LLCInventors: Joerg Heilig, Scott Spencer, Rahul Bafna, Wayne W. Lin
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Publication number: 20210224891Abstract: Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.Type: ApplicationFiled: April 5, 2021Publication date: July 22, 2021Inventors: Adrian Dumitru Corduneanu, Eyal Manor, Scott Spencer, Joerg Heilig
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Patent number: 10977723Abstract: Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.Type: GrantFiled: July 22, 2009Date of Patent: April 13, 2021Assignee: Google LLCInventors: Adrian Dumitru Corduneanu, Eyal Manor, Scott Spencer, Joerg Heilig
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Publication number: 20200250710Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.Type: ApplicationFiled: April 22, 2020Publication date: August 6, 2020Inventors: Joerg Heilig, Scott Spencer, Rahul Bafna, Wayne W. Lin
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Patent number: 10664874Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.Type: GrantFiled: March 21, 2017Date of Patent: May 26, 2020Assignee: Google LLCInventors: Joerg Heilig, Scott Spencer, Rahul Bafna, Wayne W. Lin
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Patent number: 10430453Abstract: A selected target location is used as a basis for selecting an alternate target location for distribution of content. The alternate target location is selected based on historical information about user activity involving the selected target location and may include an analysis of time records associated with locations included in the historical data.Type: GrantFiled: August 4, 2017Date of Patent: October 1, 2019Assignee: Google LLCInventors: Robert F. Day, John W. L. Merrill, Joerg Heilig
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Patent number: 9754285Abstract: A selected target location is used as a basis for selecting an alternate target location for distribution of content. The alternate target location is selected based on historical information about user activity involving the selected target location and may include an analysis of time records associated with locations included in the historical data.Type: GrantFiled: September 30, 2009Date of Patent: September 5, 2017Assignee: Google Inc.Inventors: Robert F. Day, John W. Merrill, Joerg Heilig
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Publication number: 20170193562Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.Type: ApplicationFiled: March 21, 2017Publication date: July 6, 2017Inventors: Joerg Heilig, Scott Spencer, Rahul Bafna, Wayne W. Lin
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Patent number: 9639890Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.Type: GrantFiled: October 28, 2009Date of Patent: May 2, 2017Assignee: Google Inc.Inventors: Joerg Heilig, Scott Spencer, Rahul Bafna, Wayne W. Lin
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Patent number: 9274774Abstract: Systems and techniques to provide for software installation. In general, in one implementation, the technique includes detecting selection of one or more applications by a user; creating a manifest for the one or more applications, the manifest including a reference to the one or more applications and a reference to one or more installers, where each of the one or more applications is associated with a unique one of the one or more installers; and providing the manifest to a target system where each of the one or more applications can be installed, none of the applications or installers being provided in the manifest.Type: GrantFiled: October 28, 2005Date of Patent: March 1, 2016Assignee: Google Inc.Inventors: Sorin Jianu, Sundar Pichai, Jocelyn Lin, Ann Mei Chang, Othman Laraki, Joerg Heilig, John Fu, Shankar Ganesh, Jian Li, Jesse Savage, Carl Schedvin
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Publication number: 20150262250Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.Type: ApplicationFiled: June 2, 2015Publication date: September 17, 2015Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie A. Black, Joerg Heilig, Thomas R. Stanis
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Publication number: 20150193215Abstract: Systems and techniques to provide for software installation. In general, in one implementation, the technique includes detecting selection of one or more applications by a user; creating a manifest for the one or more applications, the manifest including a reference to the one or more applications and a reference to one or more installers, where each of the one or more applications is associated with a unique one of the one or more installers; and providing the manifest to a target system where each of the one or more applications can be installed, none of the applications or installers being provided in the manifest.Type: ApplicationFiled: October 28, 2005Publication date: July 9, 2015Inventors: Sorin Jianu, Sundar Pichai, Jocelyn Lin, Ann Mei Chang, Othman Laraki, Joerg Heilig, John Fu, Shankar Ganesh, Jian Li, Jesse Savage, Carl Schedvin
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Patent number: 9058613Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.Type: GrantFiled: October 7, 2011Date of Patent: June 16, 2015Assignee: Google Inc.Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
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Patent number: 8700452Abstract: Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.Type: GrantFiled: October 31, 2008Date of Patent: April 15, 2014Assignee: Google Inc.Inventors: Wendy R. McKennon, Bhavesh R. Mehta, Dustin S. Jackson, Abhinay Sharma, Scott S. Benson, Andrew E. Silverman, Dan Siroker, Robert Kniaz, Nicholas C. Fox, Markus Mock, James A. Gallagher, Benjamin A. Hardy, Mark K. Rose, Kai Chen, Joerg Heilig
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Patent number: 8521598Abstract: A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system.Type: GrantFiled: September 14, 2012Date of Patent: August 27, 2013Assignee: Google Inc.Inventors: Parag Samdadiya, Rama Ranganath, Joerg Heilig
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Patent number: 8473339Abstract: Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.Type: GrantFiled: July 26, 2012Date of Patent: June 25, 2013Assignee: Google Inc.Inventors: Wendy R. McKennon, Bhavesh R. Mehta, Dustin S. Jackson, Abhinay Sharma, Scott S. Benson, Andrew E. Silverman, Dan Siroker, Robert Kniaz, Nicholas C. Fox, Markus Mock, James A. Gallagher, Benjamin A. Hardy, Mark K. Rose, Kai Chen, Joerg Heilig
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Patent number: 8335721Abstract: A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system.Type: GrantFiled: October 1, 2008Date of Patent: December 18, 2012Assignee: Google Inc.Inventors: Parag Samdadiya, Rama Ranganath, Joerg Heilig