Abstract: The invention concerns a sanitary agent for cleaning and/or disinfecting and/or diffusing perfume, said agent being adapted to be applied directly on the sanitary ware to which it adheres, only to be evacuated by being rinsed off after many of rinsing operations, and said agent comprising solvents, in particular water, surfactants and an adhesive belonging in particular to the group of nonionic surfactants or nonionic emulsifiers, a bleaching agent belonging to the group of oxygen- or halogen-releasing agents, and optionally other standard constituents such as thickening agents, dyes, preservatives, odorant substances, bleaching agents, bleaching agent stabilizers and/or activators.

Abstract: The invention relates to a sanitary agent for cleaning and/or disinfecting and/or releasing an odorant, said agent comprising an adhesion promoter, water anionic and/or non-ionic and/or amphoteric surface active agents and, optionally, further common constituents such as odorants, thickeners, colorants and preservatives. The adhesion promoter is selected from the group of very long or long-chained organic molecules which are hydrophilic at least in part. The hydrophilic part of the adhesion promoter interacts at least in part with the water molecules in the presence of water and becomes “sticky” so that the agent can be applied directly on the sanitary object in the presence of small amounts of water and can adhere thereto. The viscosity of the agent is of at least 15,000 mPas and the product can only be washed away completely after numerous rinsings.